Versace belongs to the luxury fashion industry and distributes exclusively designed clothing, accessories and other lifestyle products (Moore, Doherty & Doyle, 2010). These products are of superior design, quality and craftsmanship. Versace marketing is a more effective and less expensive branding technique…
Moreover, Versace use their website as the advertising medium. They run separate advertising campaign on their website for fashion accessories and clothing, for both men and women. Versace also brings out its own magazine which keeps their customers informed of the latest trends in the fashion industry. They use their social responsibility efforts in advertising the brand. However, they do not spend money on advertising through the television. Understanding the importance of marketing, the owner tied up with a photographer to bring out the essence of his clothing in all advertisements (GLBTQ, 2002). Direct sales They reach out to the fashion conscious customer directly through Twitter where discussions on fabric, its quality and performance are openly discussed and suggestions/feedback invited. They have already segmented their target customers and know how to reach them. They have also created a string visible profile on the social networking sites and they have also ensured people know where and how to find them on the various networks. As people get connected they exchange view/opinions about the Versace products and this is how they achieve direct sales. The purpose of social media itself is to connect with people and not people connecting with brands. Sales promotions To build confidence among the customers, they offer 30-day money back guarantee (FragranceX, 2011). ...
Cite this document
(“Course work 3 ( how the Marketing Communications Mix ) Essay”, n.d.)
Retrieved from https://studentshare.net/other/31891-course-work
(Course Work 3 ( How the Marketing Communications Mix ) Essay)
“Course Work 3 ( How the Marketing Communications Mix ) Essay”, n.d. https://studentshare.net/other/31891-course-work.
Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.
Generally speaking marketing communications includes all the activities that are related to promoting a product in order to sell it. In our daily life we interact with so many different marketing gimmicks that our mind absorbs only a few. TV, Radio, Newspaper, Billboards and now most commonly used media the internet is now being used to promote all kinds of products, ranging from consumer durables to unethical pornographic products.
Sony is a multinational corporation with headquarters in Japan. It is one of the world's leading manufacturers of electronics. Its annual revenue exceeded US $78.88 billion for the financial year ended 2008 (Sony financial results, 2009). With the global recession taking hold in the first two quarters of 2009, the company reported losses and the third quarter is expected to follow a similar pattern (iStockAnalyst, 2009)
We have also prepared a feasibility report to assess the benefits and drop-backs of such an approach. We now want to take our clients in confidence in this regard. The purpose of this memo is to explain to our clients what exactly is integrated marketing communications, the advantages of integrated marketing communications as well as measures that are to be taken for its speedy adoption in the company hierarchy as well a its operational structure.
The creation of the marketing mix is intended for the purpose of insuring the achievement of various corporate goals such as profit, volume, image, reputation and return on investment through the satisfaction of the consumers' wants and needs. It results in the total bundle of utilities actually purchased by consumers in selecting products and services, and it is concerned with such factors as price, design, advertising, packaging and distribution channels.
This then led to the discussion of using the same brand names for new variants in the same category or for products in a new category. The former being called line extension while the latter, brand extension (Kotler et
In order to attract new consumers and retain the loyalty of the existing customers, the company recently launched a promotion campaign referred to as call me campaign. The section below discusses major strategies
Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership. It is an US based company having it’s headquarter in Michigan. However, the company has its
13 Pages(3250 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Course work 3 ( how the Marketing Communications Mix ) for FREE!