In the business world companies have to continue to offer product innovation in order to achieve sales growth and customer retention. It does not matter which industry a business operates, product innovation is essential for the success of an enterprise. Since the start of the 21st century competition has intensified in most industries since international competition is a more influential factor and ecommerce has grown a lot…
The business is a specialty food store that offers bakery and pastry products, fresh produce, fresh meat and seafood, condiments and package food, and cheese and specialty dairy products. The firm has a lot of food products that can be eaten at the moment. There is a need for the company to offer other types of food products that have a longer lifetime shell life. By introducing a new line of food products that that are prepared and frozen the customer can take home put it in the freezer and eat it at a later time. The new product can help the company achieve sales growth. In order to evaluate the Kudler Food a brief SWOT analysis has been a prepared. A SWOT is a marketing analytic tool that evaluates the internal and external environment of the firm (Kotler, 2003). One of the strengths of Kudler Fine Food store is that it offers a wide variety of fresh food products. The company has a good management team and over 13 years of experience in the food industry. A weakness of the business model is that the firm has only three locations. The company cannot achieve the benefits of economies of scale due to its small size. ...
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