A Brief History of Brands - Assignment Example

Some of my favorite brands are Coca-cola, Nike, and Microsoft. They are very popular s in the industry they belong to and are patronized by people of all ages. I believe they are very good brands. Their products are worth my money. Coca-Cola was initially sold in the USA as a tonic by American pharmacist John Pemberton in 1886. (Heritage, n.d.) It was then bought by businessman Asa Candler. His marketing strategies made Coca-Cola a successful product. (Columbus…, 2011) On the other hand, the Nike brand was also created in the USA, from 1963 to the late 1070’s.

Bill Bowerman, Phil Knight and, eventually, Jeff Johnson started the famous sporting brand. University of Oregon track coach Bowerman wanted lighter and more resilient racing shoes for his runners. One of them, Phil Knight, was trying to devise a marketing plan to fulfill a school project. During his trip to Japan, Knight met with a Japanese shoe manufacturer. He told them his company, Blue Ribbon Sports, would distribute the manufacturer’s running shoes in the USA. Knight was able to sell $8,000 worth of Japanese-made running shoes.

Later, Knight and Bowman named changed their company’s name to Nike. (A brief history of Nike, n.d.) Almost a decade after Nike was created Microsoft was invented by well-known software developers Bill Gates, Paul Allen and their friends because of their love for computers. Gate and Allen successfully wrote and sold a software program to Altair manufacturers. After this, they decided to form Microsoft. (The history of Microsoft, 2001) Even if I know how these brands were created, I would still buy their products.

I believe in these brands. The quality of their products is always satisfactory. I think because of their status in the industry, the companies will always try to make excellent products. References: A brief history of Nike. (n.d.). Retrieved from http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html on May 10, 2011. Columbus helped make Coke’s success “the real thing”. (2011).