Special Strategy of Blue Nile Company - Assignment Example

Blue Nile has a special strategy for success in the market. This contributes to the popularity of this company. Every member of Blue Nile tries to get as much information about the customers as possible.

This can be easily proved by the fact that the major element in the company’s policy is the ability to create and give a high level of customer service and support. Blue Nile faces some business risks that may threaten its ability to satisfy stockholder expectations. The major problem for the company is the situation when primary competitors come from online and offline retailers.

The latter suggested products from the higher-value segment of the market in this field. There are several ways chosen by Blue Nile to handle and change this situation. They are the creation of some new designs for jewelry, 2) the encouragement to offer as many discounts and memberships as possible, and 3) the creation of more endorsements. Blue Nile is a merchandiser. Everything in the company functions to achieve the best results in the market.