The Importance of Marketing to T-Mobile Company's Success T-Mobile has been successful in leveraging from guerilla marketing campaign and has been able to chalk out an extended program for future as well getting the inspiration from its mass contact marketing campaign with the prospective buyers through festivals, Hispanic celebrations and similar types of local festivities (Chipps 1)…
Earlier, such marketing initiatives were taken by local sales people but from Dec. 08 onwards, the company examined the viability of these campaigns by hosting events and advertising its value offer working in partnership with www.BillShrink.com, a free service that tells consumers how much they would be saving, as it shared the knowledge with prospective customers of T-Mobile that they would be saving $24 a month over a time period of two years if they change to T-Mobile. Promotions were organized in many markets including Los Angeles and San Francisco to get familiarize with BillShrink as a value tool for customers and get acquainted with sales people. It helped the company in attending to the customer needs where it has been providing distribution services, namely Chicago, Dallas, Philadelphia and San Francisco. On-site promotions were also offered to customers through “Mobile Makeovers” offering to win the maximum from using the BillShrink service (Chipps 1). Works Cited Chipps, William. “T-Mobile Sees Success.” Weblog entry. IEG’s Sponsorship Blogs. 25 November 2009. ...
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