According to Canada Art School.com, there are around fifteen institutes of Arts and Design operative in the province of British Columbia. According to the financial statements of major Post-Secondary education institutes, the universities spend in hundreds of millions of dollars in acquiring capital assets for the university. This number will inevitably include all the investment on the infrastructure therefore, it may be difficult to gauge as to how much each institution will be willing to spend on acquiring iDesks for the students. The size of the industry can therefore be estimated to $2 billion. This figure is an estimate based on a proportion of the universities’ investment on its capital. iDesk, being a new product will be at its introductory stage after its launch. This will leave immense opportunity for the brand to grow in the industry. Also, the financial statements of all the universities show an increase in the investment on the capital and infrastructure therefore, the market is in its growing phase and presents a good opportunity to iDesk to market itself.
2. Competitive Analysis
Major competitors of iDesk will be Microsoft Surface, Panasonic with their touch screen table, Linux with their MPX multi-touch support, Pioner with WWS-DT 101, MultiTouch, Ideum’s MT2 and Sony actrac Table. The major chunk of the market is held by Microsoft Surface with a massive share of about 80%. As it has the first mover advantage in the industry, it holds a major share in the market. All the other brands which have been launched so far after Microsoft Surface, have somewhat new added features. However with its strong brand image, Microsoft remains the market leader.