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Business Plan - Admission/Application Essay Example

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TABLE OF CONTENTS Business Overview Description of the business 3 Major demographic, economic, social and cultural factors 3 Major players (suppliers, distributors, clients) 3 Nature of the industry 3 Trends in the industry: 4 Government regulations 4 Market segment 4 Products & services 4 Pricing and distribution 4 Market trends 4 Implications or risk factors 4 Competitors and type of competition 5 Competitors' strengths and weaknesses 5 Competitive advantage 5 Sales & Marketing Plan Customers 6 Suppliers 6 Advertising & promotion 6 Pricing & distribution 6 Customer service policy 6 Operating Plan Business location & requirements / advantages / lease details 7 Equipment / technology / R&D / …
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Business Plan
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Business Plan

It is a cafe-type environment that will sell a range of coffee and non-coffee based hot drinks as well as consumable items such as pastries and cookies. The business will be laid out in the manner of a coffee shop; however, it will be designed specifically for consumers who use computers and the internet. The entire area will be a wireless access point, which consumers are able to use for the day following the purchase of one product. Seating will be designed to maximise access to power outlets, and on site computers will be available for customers to use, as well as monitors which laptops can be plugged into. Moon Internet Cafe will provide an area that appeals to people from many different age groups and backgrounds. It provides a good environment for people to familiarize themselves with computers, to interact socially as well as for business needs. MAJOR DEMOGRAPHIC, ECONOMIC, SOCIAL AND CULTURAL FACTORS People are becoming more mobile, and as they move their technology moves with them. There are many different types of electronic devices that are popular, such as laptops, iPads and cellular phones. Business is also becoming more mobile, with many people interviewing potential staff members, or meeting with clients in public areas such as coffee shops. For many of these meetings, laptops are heavily used, and consequently facilities that facilitate this type of meeting are in high demand. This business fits a rapidly expanding niche that is comparatively untapped. While there are competitors that offer some of these services, this is as a side-product rather than by design. MAJOR PLAYERS (suppliers, distributors, clients) There are a large number of coffee shops and cafes throughout the market, both individual stores and large franchises such as Starbucks. Suppliers for this venture take two forms, as the business looks to combine two different areas. The first is internet suppliers. Canada has very good access to stable and high-speed internet. The most comprehensive provider of internet services in Canada is Bell Internet. This company has a large amount of infrastructure, which is used by many smaller internet service providers. The second type of supplier is that of products, including coffee and dairy, as well as the physical products to be sold in the stores. NATURE OF THE INDUSTRY The coffee shop industry is one that has been showing stable steady growth for many years and is a mature site for investment and development. The high interest in the internet and in online communication is a comparatively recent development and it is a fast developing industry. Combining these two factors into one area creates a business that satisfies a long-standing need, as well as attracting new interest. TRENDS IN THE INDUSTRY Internet use is rapidly increasing as technology grows, and this trend is ... Read More
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