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International marketing - Assignment Example

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Market Segmentation and Targeting Name: Course Tutor: Institution: Date: Market segmentation is the collection of customers and buyers according to their preferences and tastes distinguishing them from rest in the market. The markets are divided according to various characteristics depending on products one may need…
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International marketing

China’s exchange rate in the stock market is classified into two categories i.e. class A shares and class B shares. The class A type is only meant for Chinese citizens while the class B type is meant for non citizens. At the age group of 20-30 years, the productivity is highly available since ready and cheap labor is in place due to the overpopulation in china. This age group is the main backbone of the Chinese economy. They are the most industrious and active source of labor in the Chinese economy. Due to this, the government of China has been advocating for the end of rural to urban continuous migrations of its citizens. During the economic reforms revolution, this movement was allowed. Its main aim was to increase labor output since the economy was steadily growing fast and industrialization was also taking place. China’s most source of external income has been through foreign investments it undertakes in the developing and 3rd world countries .This investments have become the major source of economic growth in this countries. As a result of the labor china has been able to produce goods of high quality and quantity to enable efficiency thus maximizing the country’s output (Liu, 2007). ...
In the last three centuries, China has been globally reinforcing its market. It has ventured in both developed and developing nations to market its commodities. This has been made easily successful through lowering of taxes on its products making them cheaper but wholesomely producing the products (Zhiyong & Zhibiao, n.d.). Diversification into wide variety of production and activities has contributed to its economic growth rating it to be the most economic secure nation. Constant date-to-date innovation and invention has also greatly contributed to China’s economic stability. The age bracket of 20 to 30 is the greatest percentage of Chinese population .This group is the labor in the market driving economy of each province .Due to better infrastructure like roads and electronic train transport services goods are easily transported from one region to another that might have not been widely developed in terms of infrastructure (Zhiyong & Zhibiao, n.d.) . In addition, the use of air transport has also enhanced the growth of Chinese economy globally to landlocked countries and regions where shipping might not take place. Modern invention of technologies such as use of the internet has also led to the speedy and spread of Chinese economy since the age racket of 20 and 30 frequently use the social sites to market their small-scale products (Mullner, 2005). Target market is the situation whereby producers come together as a group with the aim of marketing their products to specific consumers. Over the years, Chinese products have been regarded as among the best products in the world. Its customers have been able to purchase their products at lower costs saving ... Read More
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