We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic marketing - Essay Example

Comments (0) Cite this document
Summary
Strategic marketing Q. 1. You are the CEO of a large sporting club and are concerned about volunteer turnover. You plan to conduct some exit interviews. What would you ask them and why? What can you think of to retain your current volunteers? Volunteer Management in large sporting clubs requires effective leadership…
Download paper
GRAB THE BEST PAPER
Strategic marketing
Read TextPreview

Extract of sample
Strategic marketing

Another crucial thing which needs to be ensured is the coordination in the work of volunteers to establish organizational effectiveness (Hockey Australia, The Clubhouse Team Kit, 2005). Another important area of concern for the volunteer management is the volunteer turnover. Volunteer turnover is often said to be the result of the lack of recognition by the organization of their employees’ value to the organization, to the policies of growth and lack of advancement opportunities. Thus reducing volunteer turnover will be a prime concern and I think it can be achieved through effective monitoring and increase in organizational commitment (Cronin, 2011, 60). Exit interview Having discussed the significance of the volunteer management I will like to conduct exit interview question to the volunteers leaving the club. Exit interview is an important tool as information can be gathered from the volunteers regarding their experience in the organization no matter how long or short their stay may be and accordingly help us to formulate new strategies in the Human Resource Management practices. It may be the case that under emotional stress some of them will not be willing to take the interviews (Volunteer Management Program Retaining Volunteers, Australian Sports Commission, 2000, 22). The questions I would to like to make in the interview sessions are as follows: 1. What is your prime reason for leaving? This is the most obvious and important question I would like to ask because it will give an overview of the reasons of leaving the organization 2. Are you looking for a better opportunity? (Yes/No)-Give reasons I will ask this question as it will provide the platform to analyze the loopholes and accordingly help to make strategy intervention 3. What was the most enjoyable and what were the least enjoyable aspects of your volunteering role? This question will be asked to intervene the dimension of the motivational aspect of the organization 4. Do you feel you received adequate support in your role? (Yes/No) A random question to judge the spontaneous answer of the volunteer 5. Do you feel you received adequate training in your role? (Yes/No)-Give reasons Training is an integral part in the sporting organization. So analyzing this special area will be a necessity 6. How do you really feel about this organization? This should be a general question to know the understanding of the organization by the volunteers 7. Would you recommend others to volunteer for this organization? This would be asked for the feelings of the leaving volunteers towards the fellow volunteers towards the organization (Volunteer Exit Interview, n.d.). ‘Volunteer retain’ policies This is a fact that the expectation of volunteer turnover is high and often demands for an organizational change in large sporting clubs. But within the constraints of the limited resources optimal policies should be adapted in recruiting, orientating, and training new volunteers and infuse within them a value creation. Various motivational policies can be adapted for retaining volunteers. Offering education and training programs which include leadership courses, mentor training and various guidelines for explaining the roles and the responsibilities of the volunteers. Clear pathway should be created for the people so that they can feel the thrust to achieve higher levels of targets (Burd, 2009). Communication with the volunteers is a vital point. Among the ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.net/other/9675-strategic-marketing
(Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.net/other/9675-strategic-marketing.
“Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.net/other/9675-strategic-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Marketing
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
4 Pages(1000 words)Essay
Strategic marketing
This essay demonstrates that Strongbow Cider is one of the leading brands in the market of Australia. With the help of segmentation procedure, the positioning of Strongbow may be analyzed in order to estimate its market value among other players of the market. Strongbow Cider is a brand prepared from apple juice.
5 Pages(1000 words)Essay
STRATEGIC MARKETING
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
6 Pages(1500 words)Essay
Strategic Marketing
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
3 Pages(750 words)Essay
Strategic Marketing
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
24 Pages(6000 words)Essay
Strategic marketing
(Parmerlee, 2000) A marketing management audit consists of reviewing three fundamental elements that are how one views and approaches the markets one serves; the
8 Pages(2000 words)Essay
Strategic Marketing
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy
4 Pages(1000 words)Essay
Strategic Marketing
Often the challenging aspect is not just marketing but also to remain truly competitive in the marketplace for long periods,
4 Pages(1000 words)Essay
Strategic Marketing
It also helps in the analysis of specific strategies so as to meet customers’ demand (Wiley, n.d.). A strategy, on the other hand is referred to the plan that integrates the major objectives, decisions,
6 Pages(1500 words)Essay
Strategic Marketing
The post-modern business organisations have realized the importance of long term success for achieving competitive advantages. In this respect, they have recognised their responsibilities towards its
8 Pages(2000 words)Essay
Let us find you another Essay on topic Strategic marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us