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Strategic marketing - Essay Example

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MARKETING Module title: Module ID: Submission date: Q 1: Volunteer Turnover of a Sporting Club: Sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders, but also turns out to be highly productive and beneficial ones for their health and fitness at large…
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Strategic marketing

Horne & Manzenreiter submit to state that football has successfully outmaneuvered many other team sports, such as ice hockey, basketball or handball, and has been accepted as the number one sport with regard to media attention and audience reception worldwide (2002: 12).1 The non-profit organization makes arrangements for the conducting of sports in order to generate money for some charitable purposes. Since these sports events are not conducted with any profit motifs behind them, volunteers are invited to participate in them for the recreation of the public on the one hand, and for some noble social cause on the other. Consequently, players, spectators and staff members attend the sporting club as regular participants and generate huge donations for the club. Since the staff and workforce play most important part in the development of an organization, decline in the volunteer turnover is really startling for the CEO, who has to make quick action in respect of exploring the reasons behind the decrease in volunteer turnover. For this purpose, he should conduct interviews from the volunteers in order to extract the reasons behind their leaving the voluntary organization. The first question included in the interview would be decline in their interest as volunteers. The main reason behind asking the very question is the exploration of the causes that drift the fresh graduates away from the organization. The answer could be low salary, less growth opportunities and low social status as well. It is therefore the graduates will feel proud and delighted to work at Microsoft Corporation, but will not demonstrate any enthusiasm while working at the Bill and Melinda Gates Foundation, though both are owned by the same person. Macionis states that the non-profit organizations provide limited growth and exposure opportunities, which are not attractive and fascinating for the youth (2011, 178).2 Another important reason behind leaving the non-profit organization is this that all staff members work against almost the same positions, and there are very dismal chances of promotion and salary increase. Thirdly, the voluntary clubs require very hard efforts from the staff members in order to generate money from different contacts and sectors on the on hand, and to keep the ball of struggle rolling for the social welfare purposes on the other. Somehow, in order to retain the volunteers at the sporting club, the CEO will highlight the benefits of the welfare and development of society. He will infuse new spark of hope and courage in them by stating that they are the distinguished individuals that would bring positive changes and revolutionary alterations within their social establishment by dint of their innate talent, hard work and dedication to the noble cause. The CEO will also reveal the benefits of sports and games, which keep the society healthy, vigorous and efficient. In addition, he will encourage them by stating that they are accomplishing the Herculean task by promoting sports and recreation on charity basis, which will earn name, fame and respect for them for the future years to come. Vedder et al. are of the opinion that the young individuals’ ... Read More
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