We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic marketing - Essay Example

Comments (0) Cite this document
MARKETING Module title: Module ID: Submission date: Q 1: Volunteer Turnover of a Sporting Club: Sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders, but also turns out to be highly productive and beneficial ones for their health and fitness at large…
Download paper
Strategic marketing
Read TextPreview

Extract of sample
Strategic marketing

Horne & Manzenreiter submit to state that football has successfully outmaneuvered many other team sports, such as ice hockey, basketball or handball, and has been accepted as the number one sport with regard to media attention and audience reception worldwide (2002: 12).1 The non-profit organization makes arrangements for the conducting of sports in order to generate money for some charitable purposes. Since these sports events are not conducted with any profit motifs behind them, volunteers are invited to participate in them for the recreation of the public on the one hand, and for some noble social cause on the other. Consequently, players, spectators and staff members attend the sporting club as regular participants and generate huge donations for the club. Since the staff and workforce play most important part in the development of an organization, decline in the volunteer turnover is really startling for the CEO, who has to make quick action in respect of exploring the reasons behind the decrease in volunteer turnover. For this purpose, he should conduct interviews from the volunteers in order to extract the reasons behind their leaving the voluntary organization. The first question included in the interview would be decline in their interest as volunteers. The main reason behind asking the very question is the exploration of the causes that drift the fresh graduates away from the organization. The answer could be low salary, less growth opportunities and low social status as well. It is therefore the graduates will feel proud and delighted to work at Microsoft Corporation, but will not demonstrate any enthusiasm while working at the Bill and Melinda Gates Foundation, though both are owned by the same person. Macionis states that the non-profit organizations provide limited growth and exposure opportunities, which are not attractive and fascinating for the youth (2011, 178).2 Another important reason behind leaving the non-profit organization is this that all staff members work against almost the same positions, and there are very dismal chances of promotion and salary increase. Thirdly, the voluntary clubs require very hard efforts from the staff members in order to generate money from different contacts and sectors on the on hand, and to keep the ball of struggle rolling for the social welfare purposes on the other. Somehow, in order to retain the volunteers at the sporting club, the CEO will highlight the benefits of the welfare and development of society. He will infuse new spark of hope and courage in them by stating that they are the distinguished individuals that would bring positive changes and revolutionary alterations within their social establishment by dint of their innate talent, hard work and dedication to the noble cause. The CEO will also reveal the benefits of sports and games, which keep the society healthy, vigorous and efficient. In addition, he will encourage them by stating that they are accomplishing the Herculean task by promoting sports and recreation on charity basis, which will earn name, fame and respect for them for the future years to come. Vedder et al. are of the opinion that the young individuals’ ... Read More
Cite this document
  • APA
  • MLA
(“Strategic marketing Essay Example | Topics and Well Written Essays - 1500 words - 2”, n.d.)
Retrieved from https://studentshare.net/other/9681-strategic-marketing
(Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 Words - 2)
“Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 Words - 2”, n.d. https://studentshare.net/other/9681-strategic-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
Strategic Marketing
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
4 Pages(1000 words)Essay
Strategic marketing
This essay demonstrates that Strongbow Cider is one of the leading brands in the market of Australia. With the help of segmentation procedure, the positioning of Strongbow may be analyzed in order to estimate its market value among other players of the market. Strongbow Cider is a brand prepared from apple juice.
5 Pages(1000 words)Essay
Strategic marketing
I think that without dynamic and successful leadership people will become uninspired, uncertain of their role and may lack in their commitments. Volunteers will definitely demonstrate high levels of performance if they are viewed and managed as creative, motivated people who seek responsibility.
6 Pages(1500 words)Essay
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
6 Pages(1500 words)Essay
Strategic Marketing
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
3 Pages(750 words)Essay
Strategic Marketing
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
24 Pages(6000 words)Essay
Strategic marketing
(Parmerlee, 2000) A marketing management audit consists of reviewing three fundamental elements that are how one views and approaches the markets one serves; the
8 Pages(2000 words)Essay
Strategic Marketing
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy
4 Pages(1000 words)Essay
Strategic Marketing
Often the challenging aspect is not just marketing but also to remain truly competitive in the marketplace for long periods,
4 Pages(1000 words)Essay
Strategic Marketing
It also helps in the analysis of specific strategies so as to meet customers’ demand (Wiley, n.d.). A strategy, on the other hand is referred to the plan that integrates the major objectives, decisions,
6 Pages(1500 words)Essay
Let us find you another Essay on topic Strategic marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us