We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Consumer behaviour - Case Study Example

Comments (0) Cite this document
Summary
 (Consumer Behaviour) By Name Presented to Course Institution Name, Location Date Due Executive Summary This case study analysis studies and identifies the key issues that are recently affecting the success of Levi Strauss & Co. being a giant apparel company…
Download paper
GRAB THE BEST PAPER
Consumer behaviour
Read TextPreview

Extract of sample
Consumer behaviour

Situational analysis on the company is conducted to determine the strengths, weaknesses, opportunities and threats which used as a basis of formulating the various alternative strategies for addressing the underlying issue. The best option is selected for the implementation and this option is cost effective and has significant favorable effects to the company. Problem statement Levi Strauss & Co. is a giant apparel company based in San Francisco and it is privately by the Levis for the last 147 years which has been marked by the years of success characterized with increased profits and the overall sale of its cloth wears. Levi Strauss is an all American brand and that its corporate image among the potential and the existing customers has a higher level of publicity. Therefore the goals and the objectives of this giant apparel cloth wear company for the last few years is to constantly sustain their increased sales and profitability, maintain its market share, consistently develop new products that is available to the existing and the emerging market segments through regular company research and development and finally is to consolidate its customer base by maintaining customers loyalty and satisfaction. Unfortunately Levi Strauss & Co in the recently over a period of time has become difficult in meeting these goals and objectives. Notably this trend has been attributed by the consumer changes in the cloth ware and apparel industry where there is frequent changes in fashion and designs thus affecting the changes and preference of the consumers across the entire market segment (Stamatiadis 2009). The key move that Levi Strauss & Co did not take keenly in during this period of fashion change and designs of the clothing wear in this industry is the failure to make changes according to the changes in the taste and preference of their existing customers thus contributing to Levi Strauss & Co being always seasons behind in terms of the emerging trends and designs hence their major competitors. More important is that they have not been able to sustain the market segment that comprises the young comprising of the under twenty five and the kids who have perceive that the Levi’s styles are too tight and they are suitable for the old generation thus resulting into the loss of the market share in which the younger generation has been Levi Strauss & Co major existing customers. One of the major setbacks is the failure to consolidate the younger generation who have been contributing more to their profits (Stamatiadis 2009). These emerging issues has resulted into the company realizing little success in its operations and the overall revenue generation and the loss of the customers and the reduced market share in the cloth wear industry, the changes in the consumer behavior in due to change in their taste and preference has resulted into their competitors such as JNCO, Old Navy and Kirkwear having an added advantage over them this resulting into the loss of market share from 31% to 17% despite increase in the market of jeans wear and the overall cloth wear in a span of three years. The implication of these problems to Levi Strauss & Co include tumbling sales due to the loss of market share and the existing customers, layoffs of the employees where they reduced the number of employees by 40% laying off over 15000 total number of employees, plant closings due to the reduced sales and the loss of t ... Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer behaviour Case Study Example | Topics and Well Written Essays - 2250 words - 1”, n.d.)
Retrieved from https://studentshare.net/other/9821-consumer-behaviour
(Consumer Behaviour Case Study Example | Topics and Well Written Essays - 2250 Words - 1)
https://studentshare.net/other/9821-consumer-behaviour.
“Consumer Behaviour Case Study Example | Topics and Well Written Essays - 2250 Words - 1”, n.d. https://studentshare.net/other/9821-consumer-behaviour.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer behaviour
Marketing is amongst the departments that focus and emphasize on the recognition and classification of the needs and requirements of the consumers, ways and techniques that fulfils, elucidate and satisfy their needs, and strategies to uphold them in the future.
7 Pages(1750 words)Essay
Consumer behaviour
The company has experienced reduced sale volumes as a result of closure or its failure to respond to different needs of different customer classes in its market. Specifically, the company has failed to quickly respond to fashion trends for its youthful market in the textile industry; thus losing a significant market share to competitors.
9 Pages(2250 words)Case Study
Qantas Consumer Behaviour Theory

It is evidently clear from the discussion that through the strategic planning concept, Qantas is able to expand their business and target new customer segment which helps to reduce the risk of downfall. Qantas positions its brand as ‘safe’ and ‘Spirit of Australia’ and accordingly offers those services which can satisfy these brand images.

4 Pages(1000 words)Case Study
Consumer Behaviour- Redbull Case Study questions
Red Bull, being an energy drink has a naturally defined consumer based. By age limits, the company targets 16-29 year olds while profession wise, the company focuses on those who are working in tough environments to prove their product to be a facilitation and a method of regaining their energy.
4 Pages(1000 words)Case Study
Consumer Behaviour Report
In Australia, it is estimated that one in every three citizens will need a transfusion at some point in life. Most medical practitioners are of the view that the section of the population that should be donating blood on a regular basis is its youth. This is because the youth as well as young adults have strong constitutions that are not as affected as those of older adults when they donate blood.
7 Pages(1750 words)Case Study
Consumer Behaviour
Within your essay highlight which influence you personally feel is most useful to marketers and justify your choice. A consumers purchase is influenced by a lot of factors, both
10 Pages(2500 words)Essay
Consumer Behaviour
Since then, the market grew bigger and wider, then David Beckhams fame came to its peak, becoming himself one of the metrosexual icons” (METROSEXUAL MEN : Understanding Metrosexuality) Metrosexuality is a
3 Pages(750 words)Essay
2.4 Consumer Behaviour & Holidays
The reason behind this being that holiday decision-making model does not require settled consecutive stages that are needed by customary critical thinking models. Regulatory elements assume a basic part when choosing time and
4 Pages(1000 words)Case Study
2.4 Consumer Behaviour & Holidays
Instead, they will see those things when they get there; therefore, there is no need to plan for it. Other consumers of holiday claim that, they might
6 Pages(1500 words)Case Study
Types of Consumer Behaviour and their Impacts
Better communication skills even on social media have been shown to account for a better relationship between buyers and sellers because they tend to enjoy better reception. This is because these companies send agents into the community to do a survey of how their products are received and suggestions for an improvement are given.
3 Pages(750 words)Case Study
Let us find you another Case Study on topic Consumer behaviour for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us