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Operation management - Essay Example

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Bows and Ribbons (Mobile Wrapping Store) I. Introduction Owner: Mouza Ahmed AlQamzi (College of Business Science, Marketing, Zayed University) Description of Business: Our company is part of the gift-wrapping industry. We will provide vans that are fully equipped with gift-wrapping papers, ribbons, cards and boxes…
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Operation management
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Operation management

We also can customize the wrapping papers and cards with names or a special message etc. Financing will directly come from the financial resources of Mouza. II. Executive Summary The Bows and Ribbons is a unique business that offers services to clients that do not have time or the skills to wrap their own gifts. The uniqueness of the business will gather enough interest to produce a mass base clientele that would be enough to create a fad. Straight forward direct network marketing will be used to ensure that the knowledge about Bows and Ribbons are heard by successful women in the country. Prudent innovations and a good portfolio of designs shall be compiled to ensure that references are available for the women who do not have enough time to think of gifts much more its wrapping and bows. III. Industry Outlook, Forecast & Trends Somebody is being born everyday thus the number of potential clients are the relatives and acquaintances of the people who have a birthday for a particular day. Women in urban centers, most especially men in the metropolitan area normally career women who may not have the time to shop much more to wrap their own gifts. ...
Competitive Advantage Our service has many advantages in compare to our competitors. The first advantage is that it’s a mobile gift-wrapping store which makes our consumer save time, the store comes to their house instead of them going to the store. The second advantage is that we have compatible prices although it’s a home service. We provide the best quality with very reasonable prices. The third advantage is that we offer latest designs of gift-wrapping material that are not found anywhere else in the Emirates because it’s imported from outside the UAE. The last advantage is that we can customize the gifts. The clients can have any name printed on the wrapping paper or on the cards. IV. Description of Value The innovative component of our service, is that we are the first mobile gift store in the UAE. We give our customers the opportunity of staying at home and having the best wrapping service at the same time. The second innovative component is that we have a small printer that can customize cards, ribbons and wrapping paper we also can engrave names on boxes. In addition, the materials we use have a high quality and have the latest designs and we constantly offer new trends of wrapping. We can do flower arrangements as well, which makes us two-in-one, a mobile gift-wrapping store and a mobile flower shop. V. Operational Plan Bows and Ribbon will maintain two vans that will be deployed to client sites. Calls or even facebook messages will be entertained to send the vans. Payments will also be collected by the driver of the vans including the person who specialize in gift wrapping. VI. Marketing Plan The strategy is to make the most number of women aware of our services and the quality of our services. ... Read More
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