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Viewer Preference - Essay Example

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Viewer Preference

Diversity basically displays the respect for the audience, it shows that every member in the audience is equally important and the channel would want to cater to each and every individual. It is also a great tool to retain the viewers to a particular channel as they now have different things to look forward to rather than the monotonous programming. Innovation is the main tool to attract audiences; people always appreciate innovation and hard work. It creates a sense of curiosity among the audience and forces them to keep coming back to the channel; people would stick to one channel if they are offered something out of the ordinary after certain time intervals (Alpert, 1992). The perception of being innovative gives the channel a positive word of mouth among the viewers, this becomes the source of advertisement for the channel, and people would prefer watching a channel that was recommended by their peers rather than some critic's recommendation or even a conventional advertisement. One of the major factors that channels loose viewers to other channels is the lack of originality; channels in their urge to be recognized as innovative get carried away at times and start copying which is not appreciated by the majority as the 'me too' approach appears to be an act of desperation in case of T.V. channels. People switch channels and choose to watch one over the other in search for something different hence a perception of not being original can harm the channel's business as people will not even bother having a look at it thinking there will be nothing different that the other channel is not showing. Hence originality is also a judging and differentiating factor among the audience between the channels (Benesch, Frey, & Stutzer, 2006).
Production quality as an edge
In television industry there have been several advancements in the past few years; production quality has created its own importance in shaping perceptions of people. Visual attraction of the programs is regarded with great importance by the audiences, a channel having great program but with poor production quality may not be able attract people while at the other hand a channel with mediocre programming might be preferred just because of its production quality, as no matter how much we deny it but we all are attracted to the visual quality and the content becomes secondary (Onah & Anyanwu, 1988).

Objectivity makes it easier to follow
This is the factor most implied on the news channels, as they have a responsibility to pass on timely and objective news to the viewers that is free from any bias. At times news channels tend to take sides with either of the parties involved and as a result loose their credibility, then these channels only attract audiences that share the same opinion as the channel's hence they loose their mass audience. This perception of being biased stops people from even stopping at these channels at times thinking that whatever they air will have it own elements of prejudice involved (Aslam, 2008). On the other hand channels that follow an objective approach are able attract a greater audience as serve the true purpose of a news channel of presenting a news as it is ...Show more


One of the major factors that creates perception and makes a viewer choose a certain channel over the other is its sense of belonging to the channel. This sense of belonging can emerge from the emotional attachment that the viewer develops with the channels through its program; a person would only watch a program to which he can relate to the most…
Author : schambergerbeth
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