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Impact of Magazines on their Readers
Pages 12 (3012 words)
Magazines have shaped up lives of a huge number of people since time immemorial. With the changing trends in advertising, marketing and public relations, nearly all spheres of life have been amended. This is because there is just so much going on in the name of consumerism and its attached movements that advertising seems to be the buzzword everywhere…
However what is currently the case has never been like the one which used to be so in the 19th century. The press of modern times relies more on placing the advertisements rather than giving the readers something to read about. In other words, it is more interested in propagating advertisements than the news and reports on which the readers are focused. There is now an aspect of compromise when it comes to putting a news report and the magazine editor thinks of placing an advertisement on the specified place for the report so that he could earn more and bring more revenues for his magazine. This means that the unethical attitudes are pretty much apparent in the whole contexts of press and these need to be adjusted in a manner which could balance the benefits as well as make the news reports and analyzes visible in between the pages of the magazine.
The media has always been used as a tool to educate and stimulate the audience's minds. The hype and controversy surrounding the Terri Schiavo euthanasia case is an ideal example of how language can influence the emotions and consciousness of ordinary people. ...
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