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Effect of Color on Culture
Pages 5 (1255 words)
A given color can carry diverse meanings in different cultures. For example, orange color is a positive, life affirming and spiritual enlightening color in some cultures. However, in the United States, the same color is associated with road hazards, fast food restaurants and delay of traffics.
Colors may be used to symbolize a rite of passage, differentiate between fun and seriousness, male and female, young and old, among other things. Various cultures associate different colors with a different meaning or implication. As such, understanding and appreciating different cultures and there relation to different colors are important for the better and productive interaction of the human race. This study analyses different colors and their effect on different cultures in the world. Color and its Associations across Cultures In the middle ages, color played a very significant role in the western culture especially during weddings. The color chosen by brides had a close relation with their display of wealth. Deeper colors indicated deeper pockets. Red or purple was a good color, but black was considered the best of all colors since it was very expensive to get (Bortoli & Marot 2001). However, there is a change in culture in the west since very few brides go for different colors other than cream or white. ...
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