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Defend your view of the ethical obligations of advertisers to consumers
Pages 4 (1004 words)
Defend your view of the ethical obligations of advertisers to consumers Advertising bottle water as different than tap water is not ethically permissible. The advertisement ‘same as Different’ highlights the ethical concerns regarding the promotion of bottled water.
The above advertisement includes the facts supporting the above argument. Because of these facts, it is suggested that bottled water should not be advertised as better than the tap water, since there is no such case, as proved through the figures provided through the above advertisement. In the particular advertisement reference is made to all aspects of bottled water aiming to show that bottled water is worse than tap water; explanations are given by referring to each particular phrase used for advertising bottled water. In general, in terms of quality, bottled water cannot be characterized as better for human health compared to the tap water. The phrase that bottled water ‘is better for you’ as used by advertisers for promoting the specific product is not valid; this view can be based on the following facts, as presented through the particular advertisement: In accordance with the case study, bottled water is checked as of its quality just once a week – under the existing legislation, as monitored by the Environmental Protection Agency – while the tap water is checked about 100 times a month. Moreover, it is noted that the country’s municipal water systems – estimated to about 55,000 – have to pass a thorough quality test every 3 months. ...
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