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Essay example - Twitter in Diet Pepsi's Commercial
Pages 3 (753 words)
Beach Tweet: Diet Pepsi Commercial Audience Pepsi is a recognized brand known for its excellent approach towards the customers. In the ad Beach Tweet Pepsi has reached out to its customers in a different way…
Extract of sample
It is then that she witnesses a lady drinking diet pepsi to refresh herself. The ad is meant specifically for both ladies and men but the emphasis is more on the ladies. This can be seen from the ad when ladies run away from the stall to see David Beckham. However on the other hand men are also targeted through this ad as in the very beginning the huge line at the diet pepsi stall consists of men too. Men and women of younger generation who tend to get tired and exhausted of the heat are targeted through this ad. Methods of reaching the audience The advertisement made by the brand is reaching out to the audience through different means. The use of celebrities is one way through which the brand is reaching out to the consumers. It is creating a value and character amongst the consumers by showing the characters of David Beckham and Sofia Vergara. Both of these celebrities are well known amongst the masses and hence the brand is showing value to the consumers. The consumers may choose the product because of the well known celebrities in some instances. The value created by the brand would be most useful when settling in for the audience as many people try products because of these celebrities. People who are interested in sports would definitely try the drink because of David Beckham. ...
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