The author is then able to describe how television and technology continue to evolve with self – generating forms through mediums such as new enhancements to movies and demands from individuals that are interested in watching the television. Opinion of Reading The main concept which Williams uses in the article is one which draws logical conclusions about the idea of technology and television and how it has evolved. The concept of television and technology becoming a natural part of evolution while meeting new needs in society can be seen and determined with the approach which Williams uses. The main point which can be seen as true, as well as the main strength of the reading, comes from the idea that this was the next step in technology and science. While there may have been components which were altered by inspiration or the desire to create something new, there were also several ideals which led to the evolution of technology with the television as the next step for society and specific needs. The second strength of the argument that Williams uses is by stating that this was a social concept that was based on natural evolution. The strength of the argument is one which can be noted by the demands in society which occurred before the television, specifically with the uses of entertainment, radio and other forms of technology which began to appear. From one perspective, these demands were created by social groups because of a desire to have something new. However, it can also be proven that the demands led to the idea of creating something new for entertainment which society could respond to for communication. From this perspective, Williams’ argument holds strength in showing that the television was a natural part of social evolution. While these two main points show strength in the argument, there is also a question of whether this can be considered natural evolution. If the television were never invented and didn’t become a demand in society, then evolution may still have continued but with different devices. The concept of whether the social demand was a need and had to be created becomes the main weakness by Williams. The use of the television was created to build a response in society and to create new expectations with what technology could do. More important, it can be seen that the evolution was based on innovation and inspiration from different devices which had led up to the television. While the evolution was a natural ideology from past innovations and expectations of society, it was also created for new communication as one that was inspirational then built demand, as opposed to being the next evolutionary process in technology. The main weakness that Williams has with the idea of evolution can be seen from examples which are used today. The Internet is an example which shows how the evolution, while seeming natural, is also innovation that creates responses from social groups. The Internet boom from the 1990s and to the present day was based on using more communication, faster technology and other approaches. Different portals are now used to enhance this. When looking at these portals, one can see that some are successful and
Part A1 Summary of Reading The concepts that are linked to R. Williams article on technology and culture is one which challenges the reader with the belief that technology is a natural part of the evolution of culture. It is the belief that television, as well as technology, is one which has developed specifically because of the demands which are in society and the expectations that are a part of this…
One area of influence which is created from the media is in relation to sports apparel. The communication which is used through the media toward sports apparel is able to create specific social and cultural trends as well as demands within the industry.
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