Business Ethics: NestlМ© and the ongoing infant formula controversy

Business Ethics: NestlМ© and the ongoing infant formula controversy Essay example
Undergraduate
Essay
Philosophy
Pages 8 (2008 words)
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The paper deals with Switzerland based multinational company Nestle. Nestle, one of the largest food and beverage companies, introduced Infant formula in 1920’s as a substitute to breast milk…

Introduction

However, companies at times forget to ethically consider the impacts of the promotion of the company’s products. The impact of promotion on consumers can be negative or positive. The paper deals with Switzerland based multinational company Nestle. Nestle, one of the largest food and beverage companies, introduced Infant formula in 1920’s as a substitute to breast milk. However, Nestle faced much ethical criticism on the marketing of Infant formula such as the promotion of it created many health problems among infants especially in inadequately developed countries. The study is about the marketing strategies adopted by Nestle for the promotion and advertisement of Infant formula. The marketing strategy adopted was against the International Penal Code as well as the strategy did not consider the ethical approach. Thus, the study includes the argument for and against the boycott of Nestle in light of such unethical actions (Nestle, 2007). ...
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