StudentShare solutions
Triangle menu

Mcdonald- chose one branch in london - Coursework Example

Nobody downloaded yet

Extract of sample
Mcdonald- chose one branch in london

The huge advertisements and promotions of the fast food restaurants are the major factors that raised the fast food market. Through fast food people can gain many competitive advantages which are suitable for existing economic condition (Bagwell & Doff, 2009). The Following Table Shows the Ranking of McDonald’s with respect to Market Share in the UK Source: (Government of Canada Publications, 2011). In this context, the Oxford Street branch, situated in London of McDonald’s will be analysed for the study. Demand Factors of Fast food in London This segment describes the nature of fast food demand and relative factors that influence the demand of fast food products in London. The fast food market is monopoly in nature. The demand for fast food is not completely elastic. Any restaurant can increase the cost of fast food products without diminishing the demand to zero. There is a certain demand curve for each fast food restaurants. A restaurant can sell more products by minimizing their products cost or sell less by increasing the cost of the products. However, no restaurant can make excess profit because there are substitute products in other restaurants (Baker, 2001). 0 In the above graph, the demand curve of fast food products is D1 and it is downward sloping because as the price of fast food products increase, the quantity i.e. sales decreases. The shift in demand is shown as D2 curve when the demand for fast food products will increase. London’s Oxford Street is known as the most famous and developed area in the city. People who reside in Oxford Street are quite modern including those who have comparatively lower income than others. There and many professionals and students there who have busy lifestyles and many people even perform two jobs. Thus, they are busy in their jobs for considerable amount of time of a day. Thus, many households have limited time to prepare foods for day and/or night. Therefore, the people have less cooking tendency and is of the belief that eating fast food is comparatively better value for money. Table Showing Frequency of Consuming Food of People in the UK Source: (Bagwell & Doff, 2009). From the above table, it can be seen that young people of age group between 15–24 years prefer to eat in fast food restaurants. They are the largest portion of fast food customers. Men are most frequent customers of fast food restaurants compared to woman. There is inverse relationship with consuming fast food and age because as the age increases the preference of eating fast food decreases. The following chart shows the spending on fast food products in London in the year 2006. Chart Showing Spending on fast Food in London Source: (Bagwell & Doff, 2009). The above chart depicts that majority of customers spent minimum ?3 on fast food at Oxford Street branch. Young school students have a high demand for fast food. It has been found that young students spend average ?1.01 and 74 pence on fast food while going to school and coming back from school. In the year 2007, ?82 was spent per person for fast food. There are various reasons for high demand of fast food. The factors which influence the demand of fast food products are speed of delivery, taste, inexpensiveness and availability. Besides, there are other factors such as convenience, scarcity of time and comfort which drive ...Show more

Summary

McDonald’s - Chose One Branch in London Table of Contents McDonald’s - Chose One Branch in London 1 Table of Contents 2 Fast Food Market of the UK 3 Demand Factors of Fast food in London 4 Supply Factors of Fast Food in London 8 Key Issues of McDonald’s 8 Recommendations for McDonald’s 10 References 12 Fast Food Market of the UK This section explains the brief understanding about the fast food market in the UK…
Author : natashastiedema
Mcdonald- chose one branch in london essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Mcdonald- chose one branch in london"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Smoking ban in London Parks
Smoking is one of the pollutants that lead to several layers of problems. This consists of health issues that come from second hand smoke as well as an accumulation of air and land pollution that continues to rise because of the cigarettes in public places.
12 pages (3000 words) Coursework
London Eye, Capacity Management
The company wants to increase its level of competition, which was eroded by market share; first, this report will analyze the company’s status in terms of its external and internal environment. The report will then focus on the recommendations that London eye should concentrate on to improve in its competitiveness.
8 pages (2000 words) Coursework
Writing The Report Roanoke, Virginia Branch
Outline I. Purpose for investigating- Roanoke, Virginia branch. a. 4 clients complained about the quality of their work. b. Poor managerial strategies. Last 3 months- 2 top management personnel have stepped down (Art director and account executive). c. 3 graphic designers and 4 copywriters threatening to quit- efforts revised and rejected without their consultation- want to be part of collaborative team- not to produce work that art directors can alter.
2 pages (500 words) Coursework
How Does McDonald Promotions and advertising affect their sales
Theory of marketing states that it is necessary for the companies to position their products and services in the market place in accordance with the customer needs and preferences in order to gain foothold and presence. The theory also emphasise that marketing is used as a tool, medium or platform by business firms to create public image and brand (Holmes 2005).
8 pages (2000 words) Coursework
Assignment One
It is better to consult someone who is familiar with the fields he/she is going to choose. In career development plan you must set your goals and objectives in a
3 pages (750 words) Coursework
A day out in London (Spanish gcse)
I planned my day out with Marry who was so keen to see the sights of London. We planned to visit the places we never visited before. For the first hour, we spent our time doing the window shopping and for the second hour, we headed straight to visit the
1 pages (250 words) Coursework
Literary London: The London Spy , Answer one of the questions that i will provide on the file
There were a series written on monthly basis and the story was written consecutively for 18 Months. It was the time of geographical changes; one world was taking over
6 pages (1500 words) Coursework
The case for diversifying across residential properties in London
On average, it produced (1440/12) = $120 per month. This is (120/1440*100) 8.33% of the total returns generated over the period. Fulham residential market generated a total $1243 over the year. The average
6 pages (1500 words) Coursework
Public Management and Leadership: Chose one question
33). The conditions that make motivating followers very important, as compared to the option of nurturing them to become effective strategy implementers are very evident and influential in today’s business environment. These conditions include the economic
12 pages (3000 words) Coursework
McDonald going to Russia
The company is much concerned about sustainable future to an extent that they work hard with their suppliers and their independent restaurant franchisees
5 pages (1250 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us