StudentShare solutions
Triangle menu

Public relations - Research Paper Example

Extract of sample
Public relations

Effective PR is crucial in today’s culture, especially given the media saturation. Public opinion and image now account for a lot in the increasingly influential social media realm. PR is the art of making organizations look good. Professionals normally work in the background with research on public opinion, courting of journalists, and sending press releases (Gregory 2). This is done to position their employers as ethical, concerned, and positive role models. I recently talked to Tatiana Soprano, the PR manager at Ritz Carlton in Biscayne, Florida. She clarified that, while it is difficult to separate advertising from public relations, advertisers seek to sell products and PR focuses on shaping the image of that product. “Whereas marketing uses targeted communication and research to attain their desired action,” she says, “PR professionals seek to get unpaid for publicity in the media”. By cultivating relationships with journalists and reporters, PR can be used as an effective marketing tool although it has a disadvantage in that it does not complete the information process. This paper will cover the work of a professional PR manager and the way they handle the press. One question, which I asked Miss Tatiana, was what exactly a PR professional does. She intimated that PR professionals actually work in order to access free publicity for their client. Earlier on, this was handled by sending a press release to journalists that included information required in writing a story on the hotel in a positive way. This was easy since the local media were always looking for story ideas with a human twist in them. In this connection, the PR professional would craft a press release that would make a compelling story for the news. When she came to work at Ritz Carlton, she spent time cultivating a relationship with local journalists after seeking out those who wrote about the hotel industry. She called up some of them to discover more about what type of stories he or she was searching for, as well as how they preferred to receive their story pitches. A journalist is always more likely to consider a release that is timely, fresh, from a solid source, and specifically targeting their interests (Gregory 20). As PR manager, she also had to create a media kit, since journalists could request a press kit to follow up the press release. The kit is inclusive of all details that the journalist could require to understand the hotel’s business and vision. These include photos, quick facts, executive profiles and recent press releases. While in a perfect world, the hotel never makes mistakes and the media never comes asking for information, instances when they do leave Miss Tatiana and her department as the banner men at the front of the battle. She joked that all she spent her time doing was craving the attention of the media during the good times, but when things went south, she tried to escape the media as much as possible. This is where the aforementioned crisis management plan comes into play. In cases where the media misrepresents the hotel, such as when the Ritz’s rooms were claimed to be meeting points for drug lords, Tatiana used an Op-ED piece to tell the hotels side and submitted it to the newspapers. Thankfully, her contacts ran the story. “If they had failed, then I would have had to write an advertorial and pay for it,” she intimated. However, this would have made them look guilty, especially given that most papers in the region insist on titling advertorials as “Advertisements”. This led me to an important question regarding the importance of technology to PR professionals. Tatiana admits that while the email made things easy for sending releases to many journalists just by the click of a button, this had led to a rise in spam (Kitchen 43). This meant that most journalists simply clicked delete before even reading the press release. Yet another technological advance that had an impact on the profession was the web. Websites are a good way of ...Show more

Summary

Effective PR is crucial in today’s culture, especially given the media saturation. Public opinion and image now account for a lot in the increasingly influential social media realm. PR is the art of making organizations look good…
Author : wklein
Public relations essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Public relations"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Public relations plan for Pilsner Urquel
Pilsner Urquell is operating in the international beer industry for many years and is known to be one of the prime golden beers. Pilsner is currently operating under SABMiller along with three other international brands (SAB Miller, a).
13 pages (3250 words) Research Paper
The impact of social media on public relations practice
The evolution of social media landscape: Scope and Impact 8 2.3. Impact of innovations in social media on public relations practice 14 2.4. Use of social media by PR in crisis situation: Impact and consequences 15 3. Methodology 19 4. Analysis 24 5. Conclusion 26 List of tables References 1.
20 pages (5000 words) Research Paper
Public Relations Society of America's ethical standards
In fact, PRSA has a code of ethics, which is aimed at guiding members during operations in order to consider their ethical responsibilities (PRSA, Member, 1). Affiliation to PRSA involves a commitment to ethical practices, which facilitate efforts to acquire public trust.
7 pages (1750 words) Research Paper
The impact of social media on public relations profession worldwide
There are different forms of social a media and the prominent ones are face book, twitter, Wikipedia, linkedin and Reddit. Public relations can be described as an activity or job where in sequence about the activities of an organization to the public so as to have good image.
10 pages (2500 words) Research Paper
Public Relations
Thus, Johnson & Johnson’s public relation campaign was not only designed to project a credible image of honesty and responsible behavior but it was also used as means to assure the public that it
3 pages (750 words) Research Paper
Public relations thrives on public opinion
In the United States, Public relations took shape during the initial years of the country’s development but modern PR techniques and practices developed much later.
10 pages (2500 words) Research Paper
Social media impact on public relations practice
Public relation industry is undoubtedly no exemption as practitioners seek to relate with, and attend to clients, as well as utilization of social channels to distribute
2 pages (500 words) Research Paper
Impact of strategic public relations on cris
Consequently, once a crisis occurs in an organization, it becomes a public interest issue as the press informs the public on the crisis in question. Crises often imply that the affected organization faces
8 pages (2000 words) Research Paper
Ethics in Communication and Public Relations
Normative ethics also examines the standards for the wrongness and rightness of actions. In its definition, public relations are the structured practices of managing the flow of information between the public and individuals or a specific organization.
4 pages (1000 words) Research Paper
Public relations model
n models that he came up with are two-way symmetrical model, press agentry model, public information model, and two-way asymmetrical model (Duhe, 2007). The four models are driving and bringing the scientists to comprehend their conduct in activities such as campaign and
3 pages (750 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us