The Going Public Strategy from Reagan to Bush - Essay Example

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The Going Public Strategy from Reagan to Bush

Richard Nuestadt once claimed, “we have not so much a government of separated powers as a government of separated institutions sharing powers” (qtd Hendrick (1988) p. 15).  Since George Washington first stepped into office American presidents have had to pass their initiatives through Congress.  The high hopes Presidents have when they come to office can quickly be smashed by a majority of the opposing party in either house.  As a result of this, Presidents have to use various means to help them in their quest for passing bills through Congress.  One of the most prominent of these is going public on issues of great importance, such as passing a budget or reforming an important area of government.  In addition, Samuel Kernel believes that this public leadership strategy has become even more of a necessity in an era where members of Congress act as “free agents, ignoring traditional institutional arrangements in favor of public pressure from constituents and interest groups” (qtd in Mathew Corrigan) Bargaining between the Presidency and the legislature has become, to a large extent, ineffective.Presidencies in the Age of InformationThe impact in the growth and importance of media, especially television, over the last thirty years has been essential in the promotion of going public strategies.  Corrigan (2001) claims that in the information age of the new century, “presidents have new outlets to go public.  Media outlets such as CNN, Fox News, and C-Span provide national coverage to even minor public addresses. ...Show more

Summary

In the paper “The Going Public Strategy from Reagan to Bush” the author analyzes going public, which can be defined as the president making a conscious appeal for support to the nation as a whole. Major public addresses allow Presidents to speak to the American public on national primetime television.

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