Tories, such as Woolton and Churchill, captured this new worldview and offered the people of Britain a mixed economy based on pragmatism and built upon the progressive programs that labour had failed to deliver in the post war period.
In 1945 the Conservative party faced a British electorate that perceived them as elitist and the party of the wealthy, which resulted in a disappointing loss at the polls in 1945. The Labour Manifesto of 1951 stated that, "The Tories are against a more equal society. They stand, as they have always stood, for privilege. In parliament they proposed cuts in taxation on large incomes and fought the profits tax" (Dale 1999, p.78). During this period, Conservatives sought to widen the appeal of the party. According to Lynch (1999, p.22), "Conservative claim to be the patriotic party had lost resonance given their association with the pre-war depression, the emergence of a popular patriotic discourse on the Left and a new period of consensus politics". This disconnection with the voting public would hamper the Conservative efforts during the next five years as they restructured the party, both philosophically and pragmatically.
During the period of 1951-1964, the Conservative party was able to reap the rewards of the British public seeking to maintain a coherent national i ...Show more