StudentShare solutions
Triangle menu

Consumer Ethnocentrism - Essay Example

Nobody downloaded yet

Extract of sample
Consumer Ethnocentrism

On the other hand, the skepticism shown for the foreign goods in America has persuaded social scientists and researchers to conduct in-depth studies to evaluate and gauge the effect of the ethnocentric behavior of consumers. Efforts are made to summarize the gist of the six articles by eminent social scientists, dealing with this very issue and are included in the bibliography. Consumer ethnocentrism is defined as a tendency of the natives to prefer their own goods and services, motivated by strong patriotism and fear of economic pitfalls in adopting foreign-made goods and services. Though coined in 1906 by Sumner, it became much popular when Shimp, a social scientist and professor in University of Carolina, undertook extensive studies to observe consumer behaviour in this regard. His results startled many because though it showed overwhelming inclination towards consumer ethnocentrism but the class and education pattern did have significant impact. Economically low segment of society and people with temporary employment and also where there was acute competitiveness, people became more ethnocentric. CETSCALE developed by him became a measurement ‘to measure consumers ethnocentric Tendencies related to purchasing foreign- versus American-made products’ (Shimp and Sharma). Richard Netemeyer along with his associates, tried to use CETSCALE at cross national perspectives and with multinational samples and found that ‘most of the correlations of the CETSCALE with attitudinal, belief, and ranking variables are significant and, importantly, the pattern of correlations is consistent across each countrys sample, providing evidence of nomological validity’ {Cronbach and Meehl 1955). This was a very positive aspect since the trends in global trade is fast changing towards inter-dependies and mutual cooperation. Kucukemiroglu, Professor in College of Business Administration,  ...Show more


The paper "Consumer Ethnocentrism" presents that the rapid globalization has brought in a host of new issues and factors that fast changing the format of existing societies and economic environment across the globe.The resulting paradigm has significantly contributed towards emerging new markets…
Author : dfeeney
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Ethnocentrism"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

This could be based on the historical factors or a mere thought that a one’s tribal group is inherently better than others. Consequently, in such situations, there would be penchant to view individuals from alien cultures as being lesser and inferior. A judgment about such cultures is usually made as a viewpoint of one’s own group.
2 pages (500 words) Essay
The Concept of Ethnocentrism
It is evident that ethnocentrism affects individuals, especially when other people’s values and beliefs are different from a person’s own. In ethnocentrism, people will give their opinion of other individuals in connection to their own specified culture or group, frequently with concern to religion, behavior, customs, and language (Giddens, 2006).
4 pages (1000 words) Assignment
Discussion of ethnocentrism
Discussion Of all the topics that relates to race and ethnicity, I find ethnocentrism as the one that is most significant because it is still prevalent in America today. Myers defined ethnocentrism as “a belief in the superiority of one’s own group and a corresponding disdain for all other groups” (p.
3 pages (750 words) Essay
??central starting point.” In that sense, ethnocentrism may be defined as a people’s excessive amount of cultural pride, a mindset that clouds their understanding of other cultures and thus leads to a tendency to look down on other groups as inferior. An ethnocentric,
2 pages (500 words) Essay
As per the characterization, ethnocentrism is the penchant to look at the world largely from the perspective of one’s own culture. This expression was coined by Elena Jacobs Jaye Lay, a social evolutionist and professor of
5 pages (1250 words) Essay
Another well known example is that of Chinese philosopher Confucias’ teachings in which he taught his Chinese fellows that they were conferred the ‘heaven’s mandate’ as a result of which they are allowed to rule the rest of the world.
2 pages (500 words) Article
Consequently, in such situations, there would be penchant to view individuals from alien cultures as being lesser and inferior. A judgment about such cultures
2 pages (500 words) Essay
Ethnocentrism, Racism and Health Care
The literal meaning of ethnocentrism is placing our own ethnicity at the center of the universe. Ethnocentrism fosters negative judgment of all the things that are different from one’s own ways; it can lead to domination and exploitation of other groups, even to the extent of engaging in genocide.
5 pages (1250 words) Essay
The Concept of Ethnocentrism

It is caused by the inability of a person to adequately understand other cultures that are different from his own culture and value judgments that encourage superiority of own culture. It is associated with the various forms of chauvinism and prejudice including nationalism, racism, disability-based discrimination and gender bias among others.

4 pages (1000 words) Essay
Ethnocentrism, Geocentrism and Polycentrism
Is it ethical for the people to clear forests in order to expand farmlands and enhance food production? It would not be a mistake to suggest that human technology has advanced so much that people are able to introduce various changes into the environment in order to achieve certain goals.
7 pages (1750 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us