Public relations - Dissertation Example

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Public relations

The field of Public Relations has been rapidly growing of late mostly because of the non-commercial and commercial organizations have started realizing the need for introducing various public relations activities. The means through which the public relations message need to be conveyed has increased considerably in the recent years for instance the cables, internet and satellite are the mass Medias which are unevenly distributed and globalized at the same time. A simple definition of Public Relations can be “Public Relations is the positive communication of a company or brand's message to all its target audiences is they staff, customers, the general public, the trade or government bodies”. However a more significant distinction by Destiny could be- PR as tactical communication, at a superior stage within the firm, and; PR as largely applied: intended at attaining column inches in the technical journals or favorable remark in the financial press. Public relations have been accompanying us for over thousands of years. “Sematikos” is the Greek term for Public Relations which mean Semantics. During 50 B.C. Julius Caesar created the first campaign memoirs named, “Caesar’s Gallic Wars”. There he revealed his military utilization strategies to persuade the Roman citizens that he was the best Monarch of the state. St. Augustine, who was a professor of public speaking in Milan during the 394 A.D., used to deliver the usual acclamation to the ruler and was the closest person to a minister for the imperial court. ...Show more

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The field of Public Relations has been rapidly growing of late mostly because of the non-commercial and commercial organizations have started realizing the need for introducing various public relations activities. …
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