This view has permeated our social fabric since the onset of public media as a tool to train our minds to accept and interpret films, books, magazines, and music according to corporate objectives. Such conditioning works for dogmatic politics which seeks to shape social norms through pressure and conformity. Should we then to ask ourselves to find an alternative to stereotypical corporate agendas as a means to reduce violence and hate on a global level Society's future rests, therefore, in taming the shrew of indecision which tolerates media's inept regard for its audience. How will we conquer this giant that has many arms to hold our attention with a reality that has little connection with human suffering Let's prepare a ship to battle this monumental task of teaching a new conditioned response that upholds empathy in the face of adverse marketing campaigns which reduce sensitivity to violence and explicit sex.
A substantial body of research now indicates that exposure to media violence increases children's physically and verbally aggressive behavior in the short term (within hours to days of exposure). Media violence also increases aggressive attitudes and emotions which are theoretically linked to aggressive and violent behavior (2005 A 4-B).
Can such expert research provok...
In 1992, Ice-T, a famous but notorious rap singer, created controversy which offered a method to control the promotion of deviant messages to adolescents. His song "Cop Killer" erupted a growth in lyric monitoring on all public material that uses music or videos as messengers of opposing and disturbing views (Delflem 2005). Perhaps we can use this instance as the 'hold' of our ship's message: Conditioned responses to violent or aggressive media can be avoided through deletion of the conditioned stimuli. Perhaps positive reinforcers, such as integrity and empathy, can be offered in media's multi-dimensional hold on our reality. Interactive games which offer tools that communicate brave acts through challenge and expertise, instead of "Dungeons and Dragons" which harm our need for self-protection through the use of evil as a means that justifies the gain, can invite innocence to build co-operative genius instead of terror-inspired hate.
Regardless of our insistence in blaming the media for much of this learned apathy towards human suffering, we need to consider individual biases and environmental agents which reflect our social norms. This, in turn, asks Pavlovian classical conditioning to recognize the power all factors have in moulding both ourselves and our social ideals. However, if Skinner's teachings on operant conditioning can offer us sails for allowing desired traits "air time", then prized responses that meet our needs for intelligent and decent behavior will emerge as dominant patterns of being. Choosing gems from past heroic efforts at behavior management will permit our views the breadth and scope they require in today's complex