The Social Effects of the Design of Social Spaces

Masters
Essay
Psychology
Pages 8 (2008 words)
Download 0
In this examination of the social effects of social space design brief descriptions of the theories and works of some of the world's most renowned experts clearly reveals the reality of how social space design plays a major role in the actions, feelings and even physiology of human beings…

Introduction


According to the literature review conducted by this writer, Paco Underhill is without question the leader in expertise around social space design in the marketplace. Underhill has written several books on the subject of Social Space Design and owns a company called ENVIROSELL.
In a description of the man who founded and manages Envirosell, a New York based research and consulting firm with offices around the world it is noted that Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior and that he has earned his status as a leading expert and pioneer in the field. (Envirosell, 2005, p. 1)
"Underhill preaches that retailers have to cater to the behaviors of the consumer in order to increase their chances of selling successfully.For example, North Americans tend to turn to the right as they enter a large store - just like they drive on the right side of the road." Therefore Underhill states "If you want to get my attention, it better be to my right." (2000, p. 1)
Underhill arrives at his conclusions about best practice in the market place by using a combination of in-store video cameras and direct observation of customer behavior. His research shows that 70 per cent of shoppers are women. ...
Download paper
Not exactly what you need?

Related papers

Influence of the presence of others on individual performance
Social Psychology refers to the scientific field that seeks to understand the nature and causes of social behavior. It is a field of Psychology that renders the examinations how the thought, feelings, and the behavior are influence by others whether those people are physically present or not. However, it is also important to know how the Social Psychology differs from other disciplines. Social…
An Investigation into the Effects of Alcohol Abuse in Youth Leading to Anti-Social Behaviour.
Antisocial behavior can also be caused by external factors such as bullying or poor performance in school. Most of these problems end up affecting children psychologically, making them lean towards certain antisocial tendencies in order to deal with the situations they are facing. These include being introverted, being bullies themselves, taking drugs, engaging in criminal activities such as petty…
Effects Social Change/Cognitive Psychology/Being a Scholar-Practitioner
A skilled interviewer and an observer can contribute to the wellbeing of an individual; thus, effectively contributing to social change, especially when he or she engages in psychotherapy and psychological assessment as the central practice (Irwin & Bushnell, 2005). Additionally, psychologists engage in research, forensic testimony, consultation, teaching, and administration and program…
Social Psychology
It is important to distinguish that correlation is not an experimental research method, but a way of analyzing data gathered by other means” (McLeod, 2008, p. 1). There is a difference between what is an experimental method and a correlational study. According to researcher S. McLeod of Simply Psychology (2008), “an experiment isolates and manipulates an independent variable in order to…
social work-
Holistic assessment guidance recommends that the first part of any assessment reports have to provide an overall judgment, taking into account capability across all domains of the social responsibilities, referencing the level descriptor, and building on any interim review. b. Multidisciplinary approach This approach involves co-operation existing between the social professionals with no similar,…
Social Constructionist
As an approach, it involves looking at the ways social phenomena are created, institutionalised, and made into tradition by humans (Social constructionism, 2006).…
The Social Effects of the Design of Social Spaces
According to the literature review conducted by this writer, Paco Underhill is without question the leader in expertise around social space design in the marketplace. Underhill has written several books on the subject of Social Space Design and owns a company called ENVIROSELL.…