Sexual images in advertising

High school
Essay
Psychology
Pages 6 (1506 words)
Download 0
One of the most wide-spreaded kinds of appeals in BTL and ATL marketing campaigns is sex. Despite of the fact that some products such as perfume and cologne are pushed on the market almost exclusively through sex advertising, actually almost any product can be positioned through links with a winsome woman or a handsome man…

Introduction

Freud may have overestimated his statement that all people do can be associated with sexual motivations, but his statement have had a great impact in the development of trends and research models about sexual images and consumption models, providing background for the studies about what people drive, what they wear, and what perfumes they use. Scholars from different research directions vary in terms of the levels of meaning they survey and the concerns they develop with regard to sex in advertising. For example, marketing managers are primarily interested with micro-level effects; they are eager to get additional information how sexual images provoke reactions within spectators, and how those reactions impact their behaviour. Important variables consist of the following elements: attention, feelings about the ad and about the brand, recollections, and intentions to buy the advertised product. In this sense, marketing study on sexual images is not only linked with understanding how sex influences processing and buying, but also with providing useful generalizations to support working professionals find decisions about using these appeals. Research in this field rarely reaches a point to estimate the implications of sexual images beyond negative reactions and damage to the brand's image and reputation.
Sexual images wer ...
Download paper
Not exactly what you need?

Related papers

Pornography and Sexual Addiction in Teenagers
I find that many teens also have more than one addiction in addition to sexual addiction: they may be smoking, drinking or using drugs. Currently, there are 22.6 million teens who are dealing with some form of addiction and about 35 million families who have children who are at risk for some form of addiction (Christian Broadcasting Network, 2008). This means that teenagers are in trouble and that…
Sexual Orientation
With these considerations in mind, The Task Force charged with Appropriate Therapeutic Responses to Sexual Orientation in the American Psychological Association performed a systematic review of sexual orientation literature’s peer reviewed journal, with reference to change efforts. This task force was charged with three main purposes; 1. perform a review and an update of the Resolution on…
Sexual Dysfunction
These investigations include empirical studies which present results that have significant implications on clinical practice and future studies on the topic. This research paper presents a critical and comprehensive analysis of five empirical studies on the various etiological elements of sexual dysfunction. The paper reviews these studies in relation to their purpose or aims, methodology, data…
sexual harassment
However, within the past several decades, a series of progressive monarchs have sought to institute a slow level of change within the culture and law of the nation. Whereas each of these monarchs have ultimately been the sons of the original King Abdulaziz, the extent to which they are willing to liberalize and broaden the con strengths that have previously defined Saudi society have been somewhat…
Sexual Disconnect
In addition, his lack of interest in foreplay before sex cannot be improved by use of Viagra, in contrary, Viagra tablets may worsen the levels of foreplay he engages in since it gives him more desire for penetration. Another reason why Viagra may not be the solution to James’s problem is that his sexual health will also be affected by his wife’s enjoyment of the same; previously his wife has…
Sexual Citizenship
Discuss how the notion of sexual citizenship differs from Freudian and Foucaldian concepts of Sexual identity. Identity- whether based on race, gender, ethnicity, ability, or sexuality – has emerged during the last half-century as one of the most difficult problems for contemporary theory and politics. The concept of identity has been brought under philosophical scrutiny, as identity politics…
Sexual images in advertising
Freud may have overestimated his statement that all people do can be associated with sexual motivations, but his statement have had a great impact in the development of trends and research models about sexual images and consumption models, providing background for the studies about what people drive, what they wear, and what perfumes they use. Scholars from different research directions vary in…