In the turn of the twentieth century, depression, poverty, hatred, and belief systems, moralities and behavior were always the question and concern of many scholars in the field of Sociology and Psychology. Unsurprisingly, this is the time of the Holocaust, World War II and America’s 1930’s deep economic recession. This led many sociologists to study the very fabric of Social Psychology. Although Plato exhibited interest in Social Psychology during his time and though there were some intermittent studies after him, “it wasnt until after World War II that research on social psychology began in earnest.” And “the horrors of holocaust” triggered a comeback of Social Psychology (Cherry) as a Science in many universities in Europe. In America, it is the means to “influencing citizens” of Social Psychology which led the government to be interested.
Nowadays, the process of urbanization and development has changed the purpose and essence of the study of Social Psychology. It is getting more essential to media giants, power brokers, business conglomerates, and all the more, the governing authority. Social Psychology was ushered in “a new evolutionary stage in the human condition […] postmodernism." The evolving facets of Social Psychology have to deal with the altered “social life, with new rules, new strategies, new players, and a new realm of unintended consequences […] future shock and perhaps accounts for our current millennial angst.” (“The Social Psychology of Modernization”). Moreover, since people always interact with one another, Social Psychology takes a center-stage, however along with this opportunity is a myriad of challenges of man-made “everyday realities preoccupying individuals.” It has to make do with individuals who are increasingly “individualistic, other-directed, narcissistic, atomistic, and unable to develop intimacy