Considering Weather Patterns Choosing Auto Insurance - Essay Example

The emotional tone of the commercial is comical. From the beginning to the end, all the characters in the commercial wore cheerful faces, especially the main character. He found the largest hailstone in the history of America, hence; one would expect him to be angered when the lady broke it, but that was not the case (Myers 52). He, however, kept on smiling. Rhyme is not prevalent in the commercial, however, the song at the last part of the commercial supplemented up to its appeal. Finally, visual and acoustic encoding was well arranged. This could be viewed in the way each character took turns in expressing their views.

The intended audience was primarily the middle class or mainly those individuals and companies that use vehicles to conduct their activities. This is because the advertisement mainly focuses on auto insurance. It takes advantage of the fact that not most insurance companies focus on insurance with regards to weather. Hence, it could focus on ensuring people against unfavorable weather.

In conclusion, the commercial manipulates the minds of its viewers in many aspects. First, using a hailstone as the size of a football is fascinating to the viewers. One will never forget the view of the hailstone (Myers 54). The person might also consider insuring his or her car against such weather. In addition, the main character’s optimism and how the commercial ends with a song are appealing to the viewers. These are factors that always attract viewers to any commercial.