Cultural researchers, therefore, have a challenge of balancing between the two different definitions by assessing the people in western and nonwestern cultures. This is basically possible by setting a standard measure that will help analyze both cultures in light of their concepts, believes and values (Greenfield, 2009, p 411).
The nonwestern cultures, for instance, East Asia have developed a polarized cognitive style from that of America. While the westerners view intelligence as a get way to devising divisions in the society, the easterners recognize intelligent members in their communities and nurture them into playing the complex social roles in society. Practically this is mostly applied in Taiwan and China where they lay emphasis on understanding the intelligent quotient of others for the benefit of the society. Therefore, as the issue of applicability of western developmental psychology springs up, it is worth understanding that intelligence plays a crucial role in determining the applicability of cross-cultural psychology.
Western cultures are derived from knowledge based on reason which has turned westerners into self-centered capitalists who only mind about their happiness and fight for their rights. Individualism has promoted competition in western countries thus promoting development and advancing civilization. These values and ideas have made nonwestern countries to view westerners as having advanced cultural practices. Western cultures led to the scientific development, the American Revolution and enlightenment which mean that the culture is evenly spread all over the world yet it is not that prominent in nonwestern countries. Western cultures are, therefore, dominant in western and central Europe and several other countries inhabited by Europeans.
Among the nonwestern countries where western cultures are first taking their toll are; South Korea, Japan, Singapore and Taiwan. The influence has become widespread in China and India.