Loud Thinking Test of Amazon Company - Article Example

In this think-aloud test, I will need three users of Amazon Company. My test will aim to find out about the SWOT analysis of the company. In so doing, I will ask prompting questions that would make each one of them think allowed without realizing it. For instance, I will prompt the first user with a question such as I am not interested in how Amazon Company has been profitable for the past years but what about the challenges that it is facing? Secondly, I will ask, what are the prospects of Amazon Company? Lastly, I will ask about how the company is manned, rather than the transaction strategies and planning.

The three questions will help me get the answers from the loud test because the questions will not be direct but will prompt the respondents to think allowed in a way to find answers to what I directly asked and in the process provide me with the intended answers to my questions. The test enabled the users to outline the SWOT analysis of Amazon Company by stating that The Company is currently progressively cashing in on its credentials as an online selling forerunner by selling its proficiency to major store groups. There are also prospects for Amazon to form collaborations with the public sector. On threats, since Amazon sells similar. Merchandise such as high street retailers and other online businesses may become more problematic to differentiate the brand from its rivals. Amazon does have its trademark. On its strength, it was one of the initially enlightened, and over the past years, the firm has made a customer base of about 30 million individuals. It was an early utilization of online technologies for e-trade, which made it one of the first online retailers. The weak point of Amazon was that shipping costs could be up to $500m, and such a high figure would certainly erode the profits of Amazon Company. Therefore, it is a great time for the company to reconsider its strategy of offering free shipping to clients (Berry and Broadbent, 1990).

The test was helpful in my research because of the following reasons: Cheap, I did not require any special or rather expensive equipment. I only used a pen and a piece of paper to note down some important information as the users talked. I also took just a day to complete my study. Hence, it was time economical. Secondly, robust; my think-aloud test research assistants and respondents were poor facilitators and therefore using prompting questions was quite comfortable in my study. Lastly, Convincing; is because the users are unaware of what exactly the interviewer needs, so they think aloud correctly and convincingly to provide answers to the directly asked questions when the required information I revealed in the course of the interaction to find the other unrequired information. This technique is convincing since it ends to eliminate biases and exaggerations in data collection in research studies. For his case, I used the .three prompting question to arrive at the SWOT analysis of Amazon company. Read More