The result of the study indicated that a person is likely to take part in charitable giving, when he/ she thinks in the perspective of the other (the person in need).
In the day to day life, people find themselves in situations that they need to get help from others. For instance, when a region that is located near an ocean is washed off by Tsunami, it may leave many people homeless, and all their properties lost. In such scenarios, the affected may need to get help from those not affected by the calamity. Yet another scenario would be seen in a case where a child with a rare health condition is born in a poor family. For the child’s medical requirements to be financed, the parents may need to seek help from well-wishers. However, as explained by Willer, Wimer & Owens (2015), it has never been easy to convince people to take part in charity giving. For this reason, concern has sailed on the various ways through which more people can be convinced to participate in charity giving.
Researches as well as observations have been made on the effective ways of pleading with people to take part in charity giving. Among the recent researches in the area, is the research done by (Kim & Kou, 2014). The researchers indicated that; soliciting for empathy never guarantees charitable giving. This argument supports the findings of Warren and Walker’s (1991), who found out that fostering empathy had little effect on increasing the possibility of people participating in charity giving.
A new view of the impact of empathy fostering the participation in charitable events was suggested by (Batson, Early, and Salvarani, 1997). They explained that, depending on the nature in which empathy is fostered, it causes different perspectives. The perspectives as outlined by the authors are either self-condition or other-condition. In the self-condition, the person on whom empathy is sought, thinks of how it would feel if he/she was the ...Show more