Mass media, especially television, printed media and the Internet benefits from the misunderstanding, superstitions and fears of general public who live in the world that is completely dependent on science and on scientific achievements.
Television, as the most influential and powerful part of mass media, uses initial desire of a person to get information about surrounding world. As Carl Sagan , the famous astronomer and advocate of popular science, once mentioned: "children are natural-born scientists, inherently curious about the world around them and the way things work". It is the way we often encountered science in the classroom that seemed to turn many people off to science, he contended. (Sharon Dunwoody, Sharon M. Friedman, Carol L. Rogers, 180)
Media started to involve general public in its nets long ago. In 1686, in a French speaking Entretiens sur la pluralit des mondes, there were recognized the need to satisfy both 'la gens du monde' and 'les savants'. Only in the next fifty years, this specification of public tended to develop more and more into two different orders of discourse: one for the scientists, the other one for the educated public. ...Show more