These are usually outside factors that provide people with power - for instance, wealth, physical attractiveness, success in career. These factors place the person to a higher position compared to other people around. So even in case the person is not powerful as politician or military man, he may also possess the power that is not so evident but is also strong and intense. The singers and actors may serve as the example of the persons that possess this kind of power. They are not powerful in political sense, but they are attractive, recognized and successful, so they may influence other people. (Wikipedia)
The researches observing social influence and social activity rapidly grow at present, as this problem is relevant in modern society. These researches may appear to be helpful in solving various social problems, as well as provide people with the measures that should be taken in case any kind of problem appears. Jan Bruins in his research observes the nature and effects of social influence and social power and their implementation in the relations of people, within the groups of people and among the groups of people. ...
Various kinds of situations produce various kinds of effect that the influence may have: "For instance, in interpersonal situations, a faltering influence process can lead to the breakup of close personal relationships and to interpersonal aggression. At the intragroup level, it can lead to effects such as family violence and organizational burnout, and at the intergroup level it can result in discrimination and hostilities like gang wars and the Rodney King beating." (Bruins)
The main subject for consideration is the way the social influence and power create the base for problems that individuals may face, both as individuals of as the representatives of a definite social group. The author also focuses on the problems that start on individual level, as they may produce effect that will touch upon higher levels of interpersonal communication. When the problems that appear on the individual level start to increase and spread its influence, this may lead to collective attempts to change the situation: "in combination, individual-level problems as directly addressed in this issue not only are interesting in their own right, but can also contribute to the occurrence of larger scale disruptions like the Los Angeles riots, student uprisings, and other forms of protest and civil unrest." (Bruins)
In his investigation, author addresses historical context of the problems, observes earlier researches on this topic and describes conceptions and definitions that are related to the problems of social influence and power.
The problems of power and social influences were observed by the social sciences within the centuries. Such famous philosophers and