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Researchers and laboratories - Essay Example
A market research is carried out on the researchers and laboratories including schools and colleges to ascertain the expectations of the people here in making use of postal services. The postal services will optimise the usage of the airline industry and would also cater to the needs of the researchers…
Overall, there is an expectation from this key customer group that there be a cost effective and guaranteed delivery mechanism in the postal services. Time is critical for them. But they are more particular about the time of delivery being committed rather than just being fast. In short, a fast, reliable and economical delivery mechanism is what is expected out of the postal services from this key customer group.
The courier service has been picked up as the business for consideration. This would work more like the postal services and would make use of the airline industry which would also benefit by introducing such a service. With the changing and dynamic scenario of currency exchange rates and international travel playing a major role in the airline industry, the courier or postal services will bring in a semblance of stability to the industry. Also, there are gaps in the airline industry which could make operation of the postal services profitable. Based on all these conditions, the airline industry is chosen to support the postal services that are planned for the purpose. In order to evaluate the possible impact of such a postal service on the using customers and the major or key customers and what they look for in this business, a survey is planned. ...