Qualitative research focuses on the collection of non-numerical data such as narratives and unstructured interviews.
The qualitative approach is often associated with post-positivist, hermeneutic or constructive schools of thought (Evers and Walker, 2005: 42). Each of these approaches provides researchers with different paradigms or conceptions and views of research problems and methods. As a result, the conclusions generated from each of these methodologies are different.
Accordingly, methodology deals with the methods and principles used in an activity, the researcher explain how he did the research, the methods of data collection, materials used, subjects interviewed, or places he visited. Give a detailed account of how and when he carried out his research. Explain why he used the particular methods, which he did use, rather than other methods. Once a person has decided upon a research topic, the next important step is to choose an appropriate method. He may decide on a qualitative study, collecting data by interview, or you may choose a quantitative method, carrying out a survey by means of a self-completion questionnaire.
In order to have a good piece of research, a researcher must have a detailed plan of how the research will be conducted. ...