Social science research on the other hand is the research techniques that are used to understand the underlying theories on which the societal norms are working on. They help in assessing the rules and laws that are being observed by the society. They are the basic research methods that are being used primarily in the business world to understand the consequences of certain actions and procedures.
There are many types of social science research methods that are being used in today's world to use it accordingly to the needs and requirements of the individuals. The idea is to use the right kind of research method that best suits your needs and helps you in generating a sound conclusion. The more focused you are about the information you want to gain with the help of the research, the better you will be at choosing the technique, and the more efficient and effective you will be on you research. Another factor that should be kept in mind is that conducting researches uses up valuable time and resources. Therefore, if you chose the best research methodology to help you in your research, the lesser it will cost you and save you with valuable resources; whether it is the time or cost of the company or your own self.
Usually your research depends upon what information you need to collect in order to make further decisions or to validate a previously taken decision. Obviously, in conducting a research there are shortfalls too. The depth and breadth of the information are important variables. The more you get into the breadth of the information, the lesser you are able to penetrate in to the depth. This might not happen if you have numerous resources to carry out the research. For those who are starting on a research and are relatively new on these horizons, they can use a combination of research methods to help themselves in getting the right mix of breadth and depth of information that they require.
Research Approaches and Strategies
There are five basic types of research methods used in the contemporary world today. They are primarily qualitative, descriptive, co-relational, casual-competitive and experimental research.
Qualitative research is sometimes called 'ethnographic' research. It involves the collection of data and information in a natural setting so that valuable insight is gained on the variables of interest and how these variables affect the outcome. This research studies numerous variables over a vast period of time. Time and resources are spent to understand how and why things are they way they are, how and why they became the way they are, and what is the underlying meaning of all of them. The basic advantage is that qualitative researchers don't want to control or lead anything. Instead, they focus on understanding the impact of the variables on the outcomes in the natural environment.
Descriptive research, as the name implies, just answers the question of 'what'. There is no manipulation of variables just like qualitative research and the researchers are just worried about the descriptions of variables and their relationships with the outcomes as they naturally occur. Descriptive research methods incorporate a number of research methods in itself. They range from survey research where the description