The qualitative research involves only a small number of respondents, statistical significances and the confidence levels are usually not performed on the raw data for this type of research.
The quantitative research mostly uses a random sample and usually involves a large number of respondents. This type of research is undertaken to draw conclusion about the whole population. (Smith, 2000)
The advent of the internet and the falling costs of personal computers have expanded the realms of possibilities for the researcher in their choice of research techniques, and in particular, methods for conducting research surveys. (Schonlau, Fricher et al. 2001). It wasn't very long ago that online surveys weren't considered an effective means of data collection and were seen with suspicion within the marketing research community, mainly, because the online population was not considered sufficiently representative of the population at large. Perceptions have changed overtime with the increase in internet penetration, online research has now become increasingly prominent and is considered as effective as other mail surveys, and interviews (face-to-face and telephone interviews). Advocates of online survey argue that they have distinct advantages over traditional data collection methods.
The greatest strengths of internet surveys are the potential to colle ...