The qualitative research involves only a small number of respondents, statistical significances and the confidence levels are usually not performed on the raw data for this type of research.
The quantitative research mostly uses a random sample and usually involves a large number of respondents. This type of research is undertaken to draw conclusion about the whole population. (Smith, 2000)
The advent of the internet and the falling costs of personal computers have expanded the realms of possibilities for the researcher in their choice of research techniques, and in particular, methods for conducting research surveys. (Schonlau, Fricher et al. 2001). It wasn't very long ago that online surveys weren't considered an effective means of data collection and were seen with suspicion within the marketing research community, mainly, because the online population was not considered sufficiently representative of the population at large. Perceptions have changed overtime with the increase in internet penetration, online research has now become increasingly prominent and is considered as effective as other mail surveys, and interviews (face-to-face and telephone interviews). Advocates of online survey argue that they have distinct advantages over traditional data collection methods.
The greatest strengths of internet surveys are the potential to colle...
The advantages they offer are:
- Online surveys consume less time than traditional methods which can take a long time to implement due to separate and distinct phases of design, data collection, coding and analysis.
- Incur less cost and are cheaper to conduct as it has no outgoing or return postage and other administration costs
- Easier to conduct
- The output produced is comparable in quality to other data collection techniques such as postal surveys etc
- It is possible to target a diverse range of potential respondents in terms of geography and industry background.
- The sample size can be kept moderately large to take advantage of the lower marginal cost per respondent.
- Can be conducted with a convenience sample where the respondents themselves select themselves into the survey
- Cost per response decreases with the increase in sample size, so a large sample size can be selected to ensure that the sample is representative of the population
- Access to high-income, high-tech, professionals. These and other business people are normally difficult to identify and reach via other methodologies.
The greatest strengths of internet surveys are the potential to collect a large amount of data in a relatively short amount of time, and the elimination of the necessity for researchers to enter or process the data. Electronic survey content results may be no different than postal survey content results, yet provide strong advantages of speedy distribution and response cycles [Yun & Trumbo, 2005; Swoboda, et al., 2001]
Analysis and Discussion
Every survey methodology has its negatives and online surveys are no different. There are problems associated with online surveys that go beyond
National Student Survey is essential in the UK as it contribute to public accountability since it gathers feedback on student's course viability. This in turn helps the students on the choice they would have in future on higher education. The final year undergraduate students assist in collection of information during the survey…
So what are all these things? As a matter of fact no one to date even knows whether such things exist or not. However over the years myths have developed according to which such creatures are called aliens. They’re believed to travel in space ships and UFOs and people believe such aliens keep a close eye on human activities.
A quantitative methodology employs measurements, numbers, statistics or quantities during data collection and in subsequent analytic processes. On the other hand, a qualitative methodology is a non-numeric method of analysis and often uses quality, opinion, or feelings during the data collection and analytic processes (Strauss, 43, 2009; Denzin & Lincoln, 12, 2005).
According to the report the debtors are concentrated in the younger segment of the population; thus more than 60 percent of the total loans are given to students between ages of 18 to 35.Therefore, the student loan debts has become the norm for many families and young people seeking higher education.
Surveys are conducted to research and understand the community, problems and issues. Any conclusion or interpretation depends highly on the questions asked during a survey Quantative research uses modern survey methodology in order to answer question about a group of individuals.
In fact diversity exists not only in the form of nationalities and culture; it can come from within the society in the form of gender, race, age, ethnicity etc.
The diversity results in different types of effects on the student, their families and the society in general.
ements in order to embark on a journey which will provide them with the skills to serve their communities, the ability to constantly educate themselves and build an independent life for themselves as worth members of the community by serving their nation. The questions that are
The results indicate that the majority of online shoppers would generally be thrilled if Wal-Mart offered their competitor’s online prices and at the same time guaranteed price matching. The report comes up with a general conclusion that matching competitor’s online prices
The author states that Bristol University is ranked as one of the best universities in the world alongside Yale and Harvard. For instance, the university was listed in the top 100 for medicine and biology alongside Princeton, University of Hong Kong, and Harvard. This has boosted Bristol’s positive reputation in the external community.
6 pages (1500 words)Essay
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