The festivals gather a sum of wide advantages in the life of an individual as well as the concerned state or region. The festivals give way for popularity and fast reaching among the people of different nations. It gives a wide communal experience not only to those indigenous people but also to the visitors. The visitors will find similarities as well as dissimilarities that exist between their festivals and the festivals of other regions.
Local festivals pave way for an effective globalization and uniqueness in the locality could also be reached. Festivals turn everyday routine life to a special day mixed with different events such eating, dancing, singing, and drinking. As a result food and wine have become a common factor in all kinds of festivals. This seems to give immense pleasure not only to visitors but also to the inhabitants. This has helped a lot in spreading wine culture.
Various festivals show that has to say that festival tourist is the high spending tourist that those who Come just for viewing the landscapes. Festivals help in strengthening tourism season. The commerce of a region is generated by festivals in terms of the rate of tickets, number of tickets sold and the travel expense which a visitor is likely to spend.
The local government receives special attention during festival seasons. A festival attracts investors, tourists, participants, sponsors as well media and this will finally lend more profit to the local government. The 2003 national survey of the state of affairs in cultural life shows that 10 million people participated and were among the age group between 14-70. The economically consolidated country takes more chance in festivals in a large amount.