“Ethics has”, the Columbia University Press views, “developed as people have reflected on the intentions and consequences of their acts. From this reflection on the nature of human behavior, theories of conscience have developed, giving direction too much ethical thinking”. (Retrieved from cup.edu.com)
Case Background: In the article under study, the writers, Chen & Fletcher (2007) point out how cultural differences force international firms and corporations make immediate alterations in their strategies in order to combat with the prevailing cultural and regional divergences observed by the individuals belonging to one specific society or region. The case under study focuses upon the problems faced by a well-established and renowned Australia-based sheep exporting and meat processing company under the title “Samex”, which has been involved into a business transaction with the Middle East businessmen and corporations for the last few decades. The Australian company launched its business on the foundations of international rules and values but had to undergo ethical dilemma in the Arab countries due to the prevailing contradictory values. Consequently, it had to revise its business scheme while conducting the business in that region.
Cultural differences can be estimated on the basis of Hofstede’s index of cultural divergence, which describes variation in the cultural patterns of different societies. For example, people living in advanced countries give priority to individual achievements, while in developing countries people are bound in the tie of “we” feelings and collectivism.
The Middle East refuses to accept any product that carries even the slightest sign of deformity, low quantity or defect.