Massive amounts of games are produced every year for, literally, hundreds of thousands of excited fans! Interestingly, in Japan the fastest growing market segment is the elderly citizen, something that is very uncommon here in America due to social attitudes from this group. In Japanese markets, older citizens have a much better status in the family structure and have closer ties with youths in the household. This gives them much more exposure to gaming and lets them explore their personal creativity through technology. The senior citizens in Japan, this being people over the age of 60, seek games with content that involves improving brain power to help keep their mental function sharp and accurate. Games that include different puzzles, mind-teasers, and mathematics are in high demand and make a considerable profit margin for gaming manufacturers.Conclusion The profit potential is always there for the gaming industry because of the widespread cultural adopting of gaming as a lifestyle activity. It is big money! At the global level, sales of gaming will only continue to rise because they represent a little something for everyone in terms of content. With the development of new technologies will come new video game inspirations using a variety of different console and online formats. Gaming provides countless hours of personal recreation, the ability to sharpen mental focus, and explore their aggressions in a non-physical way by identifying with on-screen characters.