The quantitative research on the other hand is focused on large scale surveys and research. Here the researchers can use methods like questionnaires and structured interviews (Leedy & Ormrod, 2009, p.94). This method involves gaining responses from more number of people however this is relatively a much quicker method than the qualitative research (Leedy & Ormrod, 2009, p.95).
There have been a number of discussions and arguments relating to the differences among the two methods. The two methods involve a number of similar processes like the need for hypothesis and also use of literature to develop the questionnaires and the research tools (Leedy & Ormrod, 2009, p. 94). Both methods also involve the need for collection and analysis of data and each of these methods can be used either individually or combined (Leedy & Ormrod, 2009, pg. 94). The method used can provide different results for each of the methods as well as when the methods are used combined with each other.
Considering a research question where the researcher aims at identifying the impact of the changes in the personnel development and the training and development efforts on the employees of a particular company. Here there are basically two sets of individuals who can provide the best inputs into the question, i.e. the employers and the employees. In the case of a qualitative research method, the researcher will attempt to meet or interview the employers and managers in the company.
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