The product is differentiated from other similar product types by the “completeness” of its nutrient components. Food supplements that are available in the market can only provide the necessary vitamins and minerals but are unable to incorporate calories, proteins and fibers due to technological limitation. The issues encountered by other food supplement companies are its inability to compress calories, proteins and fiber in pill form that is enough to sustain a body for a day. While attempts were made, they are still unable to perfect the technology as the end product tends to become bulky.
The equivalent of our product in the market would be a combination of several food supplements and food drinks. The closest to our product is Ensure (Ensure, 2011), a nutrition milk, but it lacks the necessary fiber for the body to function. It has to be complemented with Metamucil (Metamucil, 2011) to supply the body of its fiber needs. For added energy, customers also need to take Clif Bar (Clifbar, 2011). This combination however no longer qualifies the competition to be a complete meal. Our product, Meal Pill, can do what all these three products can do, making it a complete meal.
In addition, there is an inconvenience with the products offered by the competition. Ensure needs to be prepared by mixing it with water not to mention that it has an unpalatable taste while our product needs no preparation and has a neutral taste just like all pills.