This paper outlines that social entrepreneurs are becoming more and more vocal in these organizations, and are used to strategize ways in which an organization may make a significant social impact in the market. Social entrepreneurship is involved in business strategies and management; it is aimed at making an impact in the society, as the organization strategizes in the market. In such cases, innovation is important in coming up with social related strategies, enabling an organization to have a positive social impact other than taking away from the community in which they operate through exploitation of resources.
From this paper it is clear that innovation brings about better products to the market to benefit a society. Social entrepreneurs have to pinpoint problems in the society and come up with measures to solve such problems for the betterment of the society. For example, some pharmaceutical companies such as GlaxoSmithKline Company carry out massive studies in many societies, related to testing and innovating appropriate drugs. A social entrepreneur in such a company may come up with other projects such as provision of basic amenities to communities, examples being water, healthcare facilities or other facilities to benefit the entire society. Therefore, instead of the company being biased and benefiting from the society, such innovators are supposed to come up with ingenious projects to enhance a ‘payback’ culture to the same society; such actions have been used to strengthen the bond between the company and the society in which such a company operates.Many textile companies are responsible for using toxic chemicals in cotton farming, and supplying the same to cotton farmers.