Adopting contemporary culture has affected lives both in a positive as well as negative manner. It has made our lives fast and more technology oriented but if specifically seen from the view of creative industry, it has not given what it should. The following essay is based on the stance that contemporary culture has not given what it should, and this stance is supported by the evidences of different researches.
This paper makes a conclusion that different researchers analyse the affect of contemporary culture on music industry. Gilbert is one of those authors who have discussed music with respect to modern culture. According to Gilbert, only a few studies emerged on the subject of music itself. There were lots of researches on relationship of youth with media but less work on the understanding of music. The dance culture and music culture have also changed. Contemporary culture has posed problems for both dance culture. The music is also no longer a source of sensory pleasure because of excessive modernization. There is more focus on production of more music without understanding the true essence. Cultural theory has an assumption that it is the consumption pattern which determines production and not the other way round. It means that the lifestyle of consumers is very important and it shapes the pattern of production. In other words, identity of a person is more important than the work life a person has. A person has to sell himself in society to be acceptable and starts earning.
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