They are required to make sure the independence of the information and fairness are not tainted in the process of journalism. They are required to make sure no commercial or any other considerations never undermine the accuracy of the information’s independence and fairness. The journalists are required to use fair, accountable and straightforward means to acquire information. They are never to exploit a person’s susceptibility or unawareness of mass media practice. Rapid environmental change in the media scene has altered the traditional aspect of journalism into the trending dimensions of the new environment specification. The social media and the internet are some of the new dimensions of news outlets as they are easily accessed and the rate at which the society is viewing the traditional media as incompetent makes the sudden change in the media. Today’s viewers anticipate to be able to select what they read, and most trust they had better be able to add content and sentiments, too. This shift occasionally called the social media revolution, is not the demise of journalism, as a society always knew it. It is the birth of autonomous society that accentuates some of the Broadcasting's key factors like limpidity, morality while giving expression to the individual with none. Technology is one of the change initiators that have been on the forefront where it has produced several platforms for the masses to express their view. The information is filtered and comes with many different ethical breaches.
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