Chiquita Brand - Essay Example

Only on StudentShare

Extract of sample
Chiquita Brand

Their main aim was making profits regardless of the means that they used. At some point, a musician, Little Steven, composed a song titled Bitter Fruit, which was about how wealthy managers guided peasant farmers in an orange factory. The song clearly was written to attack Chiquita Company. However, overtime, this has changed (Kepos, 2007, p. 27)
The company, under new executive management, built a good reputation, becoming the world’s leading banana and other fruits trading company. Its close competitor is Dole Food Company, formerly known as the Standard Fruit Company. There has been a tale of stiff competition that has lasted for decades. Together, the two companies trade half of all the fruits in the world.
Apart from bananas that make up over 65% of the company’s sales, Chiquita also engages in the sale of other fruits like tomatoes, pineapples, citrus fruits, apples, grapes, melons, fruit juices and other fruit extracts. Most of the company products are sold in Northern America and Europe. The company is wide spread operating in over 70 countries across the world (Datamonitor, 2000, p. ...Show more

Summary

The company was formed in 1984 because of a mash up between two fruit companies, i.e. United Fruits, and AMK. The initial name of the company was United Brands; the name Chiquita was adopted by…
Author : russelkelton
Save Your Time for More Important Things
Let us write a custom essay on your topic
"Chiquita Brand"
with a personal 20% discount.
Find out more

Related Essays

Chiquita Brand
At some point, a musician, Little Steven, composed a song titled Bitter Fruit, which was about how wealthy managers guided peasant farmers in an orange factory. The song clearly was written to attack Chiquita Company. However, overtime, this has changed. The
1 pages (250 words) Essay
Using the concept of narrative and discourse, deconstruct one aspect of international development.
nic discourse involves conceptualizing power and domination and then relating power and domination to notions of discourse, subjectivity and hegemony (Howarth 309). Different theorists have come up with arguments regarding what discourse is and what it constitutes. Some of the
6 pages (1500 words) Essay
n?a
The reason for selecting this prompt is because of the side effects already evident with underweight models in many countries in the world. Some of the side effects
1 pages (250 words) Essay
Methods of Research
This paper seeks to discuss the impacts if using Social Media in marketing. According to De Vries, Gensler and Leeflang (2012), different consumers use the social media to get the brands and services they require. This is the reason why it has become very common in the
13 pages (3250 words) Research Paper
Business ethics
The dilemma has been partially resolved; however, the laws of market and financial manipulations conducted by a huge medical technology company and medical institutions caused a lot of problems for really safe syringes to appear in the market. The study reports
3 pages (750 words) Essay
the rise of Chine: media perception and implications for international politics.
233). In addition, he supplements this logic by investigating China’s appearance in news media, taken this approach from journalism studies. In this context, the circumstances of
2 pages (500 words) Article
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT