ta company has goal that it intends to achieve, its main interests are; community involvement, innovation of new brands, maintain good quality and food safety, fulfil their social responsibilities, to provide a sustainable platform for the company, and to maintain the ethics and codes of conduct of the company.
Its close competitor is Dole Food Company, formerly known as the Standard Fruit Company. There has been a tale of stiff competition that has lasted for decades. Together, the two companies trade half of all the fruits in the world.
Apart from bananas that make up over 65% of the company’s sales, Chiquita also engages in the sale of other fruits like tomatoes, pineapples, citrus fruits, apples, grapes, melons, fruit juices and other fruit