The increased reliance on fossil fuel energies and lack of alternate energy resources to maintain a safe and environment friendly lifestyle is a direct by-product of modern political marketing and globalization process. This political and industrial energy tug has caused massive pollution around the globe, which has contaminated natural water resources and made the land infertile due to landfills. Oil spills and chemical waste in the sea water killed thousands of marine species; deforestation caused soil erosion and lack of oxygen production, which consequently increased carbon dioxide level in the air (Anon, 2014). Hence, if telemarketing had stopped generating needs in the consumer of twentieth century than an average individual could have restricted his needs and could incorporate eco-friendly lifestyle for the preservation of Earth’s natural environment. However, if natural resources are not maintained or regenerated (plantation) by each individual than this environmental crises will not decrease instead it will take a drastic turn. Moreover, global awareness and action plans can only decrease the intensity of damage, which has been caused by Earth’s habitants. A new eco-friendly life style needs to be adapted along with regeneration and protection of natural resources. This only can assure some progress in alarmingly falling environmental global crises. In the same context, Dauverge aptly described that the escalation in environmental crises is mainly due to unsustainable consumption of 6.8 billion people around the globe.
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Global environmental crises cannot be controlled or managed unless individuals play their part in the consumption process of industrialized goods, which directly impact on the extraction and consumption of fossil fuels. Since the use and reliance on fossil fuels has increased in the modern era hence, via drilling, mining deforestation, more fossil fuel resources are consumed by the energy providing companies…
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